Jetboil Bolsters Product Design and Marketing Departments with New Hires

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Manchester, N.H.
- Jetboil®, Inc., the world’s leading brand of outdoor cooking systems and a division of Johnson Outdoors (Nasdaq: JOUT) is pleased to announce two new additions to its product and marketing teams. Sara Lawhead joins Jetboil as Product Manager, and Dina Sutin joins Johnson Outdoors as Marketing Specialist for its camping division that includes Jetboil, Eureka!, and Silva brands.

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Lawhead joins Jetboil and Johnson Outdoor Gear from Wilson Sporting Goods where she headed up their Global Product Management for the Baseball and Fastpitch Divisions. Prior to Wilson, Lawhead completed her undergraduate degree at DePaul University, where she was Captain of the DePaul Softball Team and a participant in the Women’s Softball College World Series. Her new responsibilities at Jetboil will include product management and future development.

“I am extremely excited to join the Jetboil and Johnson Outdoor Family,” said Lawhead. “Jetboil was the first brand to create the outdoor cooking system and has since paved the way as the category leader in innovation and technology. I am eager to use my consumer and product background to the push the limits and further evolve the camp cooking experience.”

An avid outdoorswoman and a long-term dedicated Jetboil user, Dina Sutin joins Johnson Outdoors as marketing specialist for its camping division. In her new role Sutin will bring a wealth of experience with graphic design, photography, video production and social media marketing. A graduate of UW-Madison, Sutin chose to come to New England’s mountains to continue her marketing career and outdoor pursuits.

“I’m excited to announce the newest members of our team,” said Christopher Martens, Business Director of Johnson Outdoor Gear. “Sara and Dina bring exciting, consumer-centric, innovative and category-changing ideas to the table. With their history in consumer products and their strong marketing backgrounds, these two women will undoubtedly lead the Jetboil team to success.”

Both join Jetboil and Johnson Outdoors in Manchester, NH.

ABOUT JETBOIL®, INC.
Since its inception in 2004, Jetboil’s category leading cooking systems have won numerous awards both inside and outside the outdoor industry. The proprietary FluxRing® technology, at the heart of Jetboil® cooking systems, defines efficiency, safety and ease of use and its introduction revolutionized the outdoor cooking category. Jetboil® is committed to simplifying and personalizing outdoor cooking and fueling a world of exploration. Jetboil® is the trusted and indispensable companion of those who push the limits of their endurance and the boundaries of their experience. Visit Jetboil at www.Jetboil.com.

ABOUT JOHNSON OUTDOORS INC.
Johnson Outdoors is a leading global outdoor recreation company that turns ideas into adventure with innovative, top-quality products. The company designs, manufactures and markets winning, consumer-preferred brands across four categories: Watercraft, Marine Electronics, Diving and Outdoor Gear. Johnson Outdoors' familiar brands include: Old Town® canoes and kayaks; Ocean Kayak™ and Necky® kayaks; Carlisle® paddles; Extrasport® personal flotation devices; Minn Kota® motors; Cannon® downriggers; Humminbird® marine electronics; LakeMaster® electronic charts; SCUBAPRO® and SUBGEAR® dive equipment; Silva® compasses; Jetboil® outdoor cooking systems; and Eureka!® camping and hiking equipment. www.JohnsonOutdoors.com.

MEDIA CONTACT:
Sam Petri / Denny, ink.
307.200.6001 / sam@dennyink.com

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