From Feast to First Aid, Omeals Continues to Innovate Outdoor Food Category in 2017
- An even better eating experience and a potentially life-saving tool -
Pembroke Park, Fl. (January 2, 2017) – OMEALS, the premium outdoor food brand with self-heating, fully cooked home-style meals and snacks that require no stove or fuel to heat, continues to lead with innovation in 2017. Already acknowledged for its advancement of the outdoor food category with numerous awards and accolades, the team behind OMEALS isn’t resting on its laurels. New seasoning packets, improved utensils and packaging that doubles as an emergency aid are all updates that will be on display at this Winter Market Outdoor Retailer trade show (booth BR 547).
Already a tool for hypothermic emergencies, OMEALS enhances the flameless heater’s packaging with a highly reflective foil that can be used as a signal in search and rescue situations. The new foil also offers increased durability, ensuring the flameless heater is better protected in any condition or on any terrain.
As one of the first outdoor food brands to design self-heating meals that don’t sacrifice taste for convenience, OMEALS’ mission is to create an enjoyable and easy eating experience from start to finish. New for 2017, the outdoor food brand will also be introducing improved utensils – complete with a heavy duty spoon that features an extended handle that is 1.5-inches longer than the previous design – and new seasoning packets that allow consumers to salt and pepper to taste.
OMEALS has also invested in comprehensive testing through UL, a renowned global safety and science company, for an indoor air quality (IAQ) evaluation to offer a 100% guarantee that all emissions from the flameless heater are innocuous, non-flammable and safe when used in confined spaces – from cars, to caves and tents.
“When creating the first HomeStyle Meal, we aspired to design a product that would simplify the camp kitchen by making outdoor cooking easier and more enjoyable. We look at every aspect of our product to see how we can improve the experience, from the addition of the seasoning kit to the redesign of the packaging to add value as an emergency aid. We are always thinking about our consumers and how to deliver a delicious meal that is simple to make, sustainable to pack and safe to use in any situation,” said OMEALS Founder, Saul Mishkin.
Starting in January and rolling out through the first quarter, OMEALS will begin introducing the new flameless heater packaging, seasoning kit and upgrade utensil set into every HomeStyle Meal. The new HomeStyle Meals will be available online and in-stores, including the following new OMEALS retailers: DICK’S Sporting Goods Online, Optics Planet, Cascade Farm and Outdoor, Meijer, Runnings, North 40, Rural King, Mountain High Outfitters, Vance Outdoors and others as well as through distribution: Big Rock Sports, Maurice Sporting Goods, Liberty Mountain, Zanders, VF Grace and Farris Brothers.
Learn more about how OMEALS’ flameless heating process works by watching this video. Share how OMEALS is changing the way you eat outdoors on by tagging @OmealsUS in your outdoor adventures on Facebook, Twitter and Instagram.
About OMEALS:OMEALS offers premium outdoor foods developed by athletes and outdoorsmen with a collection of self-heating, fully cooked Homestyle Meals and Cheese Bites designed for outdoor adventures. The first of their kind, OMEALS Homestyle Meals feature an innovative flameless heating process that only requires 3-to-5 minutes with 3-to-5 ounces of liquid to activate – from fresh water and runoff, to iced tea and soda. OMEALS Homestyle Meals are shelf-stable for 3-years, lightweight and easy to use for a simple solution to on-the-go home-style meals that do not require a stove or fuel to heat. For more information about OMEALS, please visit http://www.omeals.com.
# # #