GIRO & ZEISS Optics Develop a New Lens Technology Optimized for Snow
January 2017 (Santa Cruz, California)Giro Sport Design, the industry leader in progressive head protection and snow sports optics, proudly introduces VIVID Lens Technologydeveloped in partnership with ZEISS Optics, the global authority in quality optics. Giro VIVID lenses are a new technology for the winter 2017/2018 season. The patented lens technology is based on decades of studying the visual experience on snow. From this research evolved an approach that enhances contrast, reduces eyestrain, improves reaction time, boosts confidence and delivers precise vision without color over saturation by effectively manipulating blue light encountered on-snow. VIVID lenses will be available on select premium Giro goggle models in Fall 2017.
The long held belief was that blue light equals bad light, so conventional goggles and sunglasses are designed to eliminate blue light. But snow isn’t white. As the most reflective surface on Earth, snow is actually blue. Giro and ZEISS’s research revealed blue light is fundamental in processing varying terrain and snow texture. Thus, VIVID Lens Technology effectively manipulates blue light by lettingincontrast enhancing blue light, while blocking harmful UV light. Essentially, VIVID filters out the haze and frees your eyes to spot your line and focus on enjoying your experience.
“Giro’s new VIVID technology is engineered specifically to optimize light conditions experienced on-snow,” said Travis Tomczak, Giro Goggle Product Manager. “Blue light is imperative to allowing the human eye to read the contrast of snow conditions and variables in terrain on snow. Knowing this Giro partnered with ZEISS Optics to develop VIVID and manipulate the visual light spectrum enhancing contrast and definition, reducing eye strain, improving reaction time and boosting confidence.”
“When I first heard of this new lens tech coming out I thought, here comes another marketing gimmick of some sort,” said pro snowboarder Curtis Ciszek. “But after riding with the VIVID lens on a recent trip to Zermatt, I quickly realized this was not the case. The sharpness and clarity is definitely noticeable and blew me away…. It is EPIC!”
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Learn more at giro.com/vivid (live in Fall 2017)
VIVID Lens Technology is featured on Giro’s complete line of premium goggles. With nine models in total, we have VIVID-equipped options for any skier or snowboarder, male or female, from riding groomers to lapping the park to backcountry adventures.
Giro offers a full assortment of performance-engineered VIVID lenses with Optics by ZEISS in a wide range with seven different lens tint options. The VIVID lens tint options are finely tuned to enhance your vision and experience in conditions ranging from bluebird to dark and stormy. Every lens filters 100% of harmful UV light, and features durable coatings that resist fogging and scratches. Lens flash mirror coatings tune light transmission for a wide offering of lens for optimal vision in any condition.
2018 VIVID Goggle Models:
Our flagship model, with Snapshot Lens Interchange System, allows you to adapt instantly to changing conditions by easily switching between two included toric VIVID lenses with Optics by ZEISS.
A bold new frameless design with a magnetically-assisted Quick Change lens system. The Axis includes two cylindrical, injection-molded VIVID lenses with Optics by ZEISS (one for sun/all conditions lens and one low light lens) and features new EVAK vent technology for added performance and durability.
The classic EXV style now features a toric VIVID lens with Optics by ZEISS.
A more compact version of the Onset, with a toric VIVID lens with Optics by ZEISS and EXV.
FIELD (women’s) $150
This classic feminine style now features a toric VIVID lens with Optics by ZEISS.
A balance of classic style with modern technology including EXV and a toric VIVID lens with Optics by ZEISS.
Retro-inspired styling with under-the-hood technology featuring EXV and an injection-molded cylindrical VIVID lens with Optics by ZEISS.
Giro Sport Design: Founded in Santa Cruz, California in 1985, Giro Sport Design develops new ideas to enhance the ride. Since creating the first lightweight, high-performance helmets for cycling and snowsports, we have maintained a strong focus on products that enhance the feeling of freedom and independence that riding brings to life. As the leader in the design, fit and engineering of products that complement the body, Giro is the first choice of riders worldwide. Learn more at giro.com/thegirostory