Flylow Crowe Jacket breathes new life into insulated midlayers with Backcountry Magazine Editor’s Choice Award

Author:
Publish date:

Flylow was honored this week with a Backcountry Magazine Editor’s Choice award for their new Crowe Jacket

TRUCKEE, CA - August 28, 2017

large_0f580316fe27eaca775f0a54fb477295

Flylow (www.flylowgear.com), the independent, homegrown and mountain-raised creators of outerwear and apparel, was honored this week with a Backcountry Magazine Editor’s Choice award for their new Crowe Jacket.

New for winter 2018, Flylow’s Crowe Jacket ($275) delivers a refreshingly unique take on the trend of hooded micropuff midlayers – adding performance stretch, exceptional interior comfort and rugged durability to a product category that has become a true essential of mountain life.

“We didn’t want to jump into the world of puffy midlayers without having a real reason and a unique Flylow angle, ” said Dan Abrams, co-founder of Flylow. “So we honed in on what we -- as everyday skiers – truly wanted and couldn’t find anywhere else.”

The outer shell of the Crowe is made from 100% Nylon Intuitive Stretch Ripstop -- a signficiant step up in toughness and dynamic mobility from a traditional lightweight midlayer. Tough enough to be worn as an outer layer for tree skiing or scrambling, the Crowe’s scuff-resistant exterior also eliminates abrasions and pilling which frequently occur in lighter weight shells. The Crowe’s outer shell is also breathable, improving comfort during long ascents.

The warmth of the Crowe is delivered with Primaloft Eco insulation, a synthetic fill made of post-consumer recycled materials. Primaloft Eco keeps the wearer warm without adding bulk, enabling the Crowe to be layered easily under a shell.

As a final touch, the Crowe also delivers on comfort, with a sweatshirt-soft jersey knit liner. The incredible comfort is refreshing in the backcountry, but also around town over a simple t-shirt.

The Backcountry Magazine Editor’s Choice awards will be featured in the 2018 Backcountry Gear Guide, with winners standing out from the “best of the best” skis, splitboards, boots, bindings and softgoods tested by the magazine staff.

ABOUT FLYLOW: Flylow creates technical outerwear and everyday apparel for the modern mountain lifestyle. Their year-round collection of independent, homegrown and mountain-raised designs includes award-winning designs for both men and women. For more information, please visit www.flylowgear.com.

Related

large_ccb9e440be968b363ae8f69d139d88c1

‘Super technical, super tough’ Flylow Compound Pant wins Backcountry Magazine Editor’s Choice Award

Flylow was honored with this month with a Backcountry Magazine Editor’s Choice award for their new Compound Pant TRUCKEE, CA - AUGUST 28, 2017 Flylow (www.flylowgear.com), the independent, homegrown and mountain-raised creators of outerwear and apparel, was honored with this ...read more

Marmot Access Jacket Wins Editor’s Choice Award from Backcountry

Santa Rosa, CA – Outdoor clothing, apparel and equipment manufacturer, Marmot Mountain, LLC, has just won Backcountry Magazine's Editor's Choice Award for the sidecountry-inspired Access Jacket—new from Marmot this winter. Also prominently featured in Backcountry's popular ...read more

F16_1676721_397_f

Mountain Hardwear's StretchDown Jacket Wins Backpacker Magazine Editors' Choice Award

Mountain Hardwear’s StretchDown Jacket Wins Backpacker Magazine Editors’ Choice Award Richmond, Calif. (August 17, 2016) – Mountain Hardwear, Inc., an outdoor industry leader in product innovation, was recognized last week with the prestigious Backpacker Magazine Editors’ Choice ...read more

large_0bee351080a4f5ceb7afa47972d3a154

Flylow Billie Coat and Donna Pant rack up 2018 Skier’s Choice Awards in POWDER Magazine

Flylow -- the independent, homegrown and mountain-raised creators of outerwear and apparel -- was honored this month with POWDER Magazine Skier’s Choice Awards for its women’s Billie Coat and Donna Pant. TRUCKEE, CALIF -- SEPTEMBER 25, 2017 Flylow (www.flylowgear.com), the ...read more

MERCURY DST M JKT_70403_5311

DYNAFIT Mercury Jacket and Pant Wins Backpacker Magazine Editors’ Choice Award

Boulder, Colo - The DYNAFIT, Mercury Jacketand Pant, has been honored with the 2013 Backpacker Magazine Editors’ Choice Award. This product award is one of the most prestigious in the outdoor industry, given annually in recognition of outstanding innovation in design, ...read more

Editors'Choice_Backcountry_2015

Outdoor Research Trailbreaker, Superlayer earn Backcountry Magazine Editor’s Choice

Two purpose-built products earn top honors in roundup of apparel build specifically for backcountry skiers. SEATTLE, Wash. – Packed with innovations that keep backcountry skiers comfortable in wide-ranging conditions and through varying levels of exertion, the new Trailbreaker ...read more

Fischer Celebrates Backcountry Magazine’s Editor’s Choice Award for the Hannibal 106

AUBURN, NH- With serious design input from AMGA ski guide and Fischer’s US Alpine Product Manager, Mike Hattrup, and Fischer’s team of US guides, the Hannibal 106 is a product of collaboration between the U.S. Fischer office and headquarters in Austria. “Our goal was to build a ...read more

ARVA_proto12

ARVA NEO Receives Backcountry Magazine’s Editor’s Choice Award

For Immediate Release: Media Contact:Todd Walton The Walton Works, LLCtodd@thewaltonworks.com 970.260.9283 ARVA NEO Receives Backcountry Magazine’s Editor’s Choice Award  Boise, ID (January 8, 2014) – ARVA, manufacturers of exceptional snow safety equipment, is honored to ...read more

Sierra Designs wins 2011 Editors’ Choice Award from Backcountry Mag

BOULDER, COLO. (For Immediate Release) – Sierra Designs is proud to announce the women’s Lunatic softshell pants have been recognized with a 2011 Editors’ Choice Award from Backcountry Magazine, the premier source for everything backcountry ski- and ride-related. With ...read more