Fjällräven Launches Hardshell Category With Groundbreaking Sustainable Fabrications

Author:
Updated:
Original:

Media Contact:

Turner PR | Kimberly Rodgers

Kim.Rodgers@TurnerPR.com | 212-889-1700

OR Booth: 24009

FOR IMMEDIATE RELEASE

Keb Eco-Shell® Collection Available Beginning in August 2015 

(Boulder, CO) January 21, 2015 — In Fall-Winter 2015, heritage outdoor brand Fjällräven will expand its technical product range with the launch of the Keb Eco-Shell® collection, a line of high performance, sustainable hardshells. A Fjällräven milestone, the offering features weatherproof, breathable and sustainable outerwear and trousers for men and women. The Keb Eco-Shell® collection will be available beginning in August 2015 at specialty outdoor stores, Fjällräven flagship retail locations and online at www.fjallraven.us.

Fjällräven introduces its Eco-Shell® fabrication as a wind and waterproof solution best suited for rapid hikes over any terrain. Durable and lightweight, the fabrication has four-way stretch for a free range of motion. The high breathability material is combined with sealed seams to keep the elements out while allowing body moisture to escape efficiently. The advanced performance fabric is made with fluorocarbon-free recycled polyester making the Keb Eco-Shell® series the most environmentally conscious hardshell collection on the market. To further the sustainable footprint, the Eco-Shell® garments can be recycled at the end of the product lifestyle, and any unavoidable emissions that occur during production and transport are climate compensated.

PRODUCT HIGHLIGHTS — OUTERWEAR

Keb Eco-Shell® Jacket | $500.00

Inspired by Fjällräven’s top selling technical jacket, the Keb Jacket, the Keb Eco-Shell® Jacket is updated with a fluorocarbon-free Eco-Shell® fabrication resulting in a shell that is suitable for outdoor pursuits in wet conditions. The waterproof functionality of the jacket is reinforced with an Aquaguard front zipper. Zippered ventilation openings at the jacket sides allow for increased airflow when quick temperature adjustments are needed. Additional features include: a three-way adjustable hood, a drawcord adjustment at the bottom hem, and two vertical chest pockets with mesh interiors for no-fuss access to essentials. The jacket will also be offered for women, the Keb Eco-Shell® Jacket W.

 Keb Eco-Shell® Jacket, $500.00

Keb Eco-Shell® Jacket, $500.00

Keb Eco-Shell® Parka | $600.00

The Keb Eco-Shell® Parka debuts as the first long cut silhouette in the Keb product family. Built for colder conditions, the technical piece features a high-loft mesh insulation combined with an Eco-Shell® exterior for wind and waterproof capabilities. A three-way adjustable hood with detachable faux fur trim, as well as adjustable details at the waist, bottom hem and sleeve cuffs, provide extra protection from the elements. Additional features include: two large zippered chest pockets, two bellow pockets with side openings at the bottom front of the jacket, and zippered ventilation openings at the sides. 

Keb Eco-Shell® Anorak | $475.00

Designed for four season use and varying weather conditions, the Keb Eco-Shell® Anorak is constructed with the three-layer Eco-Shell® fabrication and a slightly longer cut at the back for extra protection. The pullover silhouette features an adjustable hood, bottom hem and sleeves to help seal out wind on harsher days. A two-way Aquaguard front zipper aids in ventilation. Additional features include: two large zippered chest pockets with elastic mesh interiors and zippered ventilation side openings. The anorak will also be offered for women, the Keb Eco-Shell® Anorak W. 

PRODUCT HIGHLIGHTS — TROUSERS

Keb Eco-Shell® Trousers, $400.00

Modeled after Fjällräven’s award-winning Keb Trousers, the Keb Eco-Shell® Trousers are best suited for alpine trekking in all weather conditions. The trousers are reinforced with Cordura® fabrication panels at the bottom hems and seat for increased durability in hardwearing areas. Built with a relaxed fit, the trousers be layered over another set of pants for colder conditions. Two-way, Aquaguard zippers at the sides can be opened for increased ventilation. Two spacious leg pockets with concealed bellows and two zippered hand pockets help store essentials. The trousers will also be offered for women, the Keb Eco-Shell® Trousers W.

 Keb Eco-Shell® Trousers, $400.00

Keb Eco-Shell® Trousers, $400.00

Keb Eco-Shell® Bib Trousers, $450.00

The Keb Eco-Shell® Bib Trousers offer a versatile pant option for outdoor winter activities, including: ski touring and cold-weather trekking. The technical bib-pant features integrated snow gaiters with button and Velcro closures, adjustable suspenders, and fixed adjustable leg endings with concealed boot hooks. An elastic back panel at the waist allows for freedom of movement and for the accommodation of additional layers. The trousers are reinforced with Cordura® paneling at the knees, inner lower legs and pant bottoms for increased durability. Equipped with two zippered leg pockets and a small zippered pocket at the waist, the bib trousers provide secure access to personal items.

About Fjällräven

In 1960, Åke Nordin founded Fjällräven in his basement in the Swedish town of Örnsköldsvik. Since then, Fjällräven has made a commitment to high quality and high end design, while staying true to our mission of developing timeless, functional and durable outdoor equipment, acting responsible towards people, animals and nature and inspiring people to get outside. Today the company has presence in over 30 countries worldwide. For more information, please visit www.fjallraven.us.

###

Related

Abisko_lite_jacket_82451-539

Fjällräven Expands Technical Outdoor Line With Lightweight Fabrications

Media Contact: Turner PR | Kimberly Rodgers Kim.Rodgers@TurnerPR.com | 212-889-1700 OR Booth: 14007 FOR IMMEDIATE RELEASE Spring-Summer 2015 Collection Available Beginning in February 2015 (Boulder, CO) August 6, 2014— In Spring-Summer 2015, heritage outdoor brand Fjällräven will ...read more

High_Coast_wind_jacket_w_89633-214

Fjällräven Expands Technical Outdoor Line With Lightweight Fabrications

Media Contact: Turner PR | Kimberly Rodgers Kim.Rodgers@TurnerPR.com | 212-889-1700 OR Booth: 14007 FOR IMMEDIATE RELEASE Spring-Summer 2015 Collection Available Beginning in February 2015  (Boulder, CO) August 6, 2014— In Spring-Summer 2015, heritage outdoor brand, Fjällräven, ...read more

Screen Shot 2015-01-19 at 5.41.11 PM

Fjällräven Expands Fall-Winter 2015 Offering With Versatile Outerwear & Mid-Layers

Media Contact: Turner PR | Kimberly Rodgers Kim.Rodgers@TurnerPR.com | 212-889-1700 OR Booth: 24009 FOR IMMEDIATE RELEASE Collection Builds On Commitment to Sustainable Design Solutions  (Boulder, CO) January 21, 2015— In Fall-Winter 2015, Swedish outdoor brand Fjällräven will ...read more

fjallr_logo_pms185_jpg

Fjällräven Continues Coast-to-Coast Retail Expansion

Fjällräven Adds Seattle as Fourth Store Opening in 2013 (BOULDER, CO) December 20, 2013 — Swedish heritage outdoor brand Fjällräven solidifies its North American presence in 2013 with four openings spanning coast-to-coast. The retail expansion kicked off in November with the ...read more

kaipak_28_27084-525-529

Fjällräven Expands Upon Roots In Technical Packs To Launch New Outdoor Accessories

Media Contact: Turner PR | Kimberly Rodgers Kim.Rodgers@TurnerPR.com | 212-889-1700 OR Booth: 14007 Spring-Summer 2015 Collection Available Beginning in February 2015 (Boulder, CO) August 6, 2014— Heritage outdoor brand Fjällräven will expand its outdoor accessories offering with ...read more

Abisko_Hybrid_Jacket_81786-326

Fjällräven Adds Lightweight, Quick Drying and Breathable Designs for Spring 2014

(Boulder, CO)— In Spring-Summer 2014, Swedish outdoor brand Fjällräven will add to its collections of outerwear, apparel and accessories for men and women. This season, the brand focuses on functionality, offering designs that are durable, versatile and can transition through the ...read more

Image placeholder title

Bergans of Norway Continues Commitment to Sustainable Products With 2016-17 Fall Winter Line

Bergans of Norway Continues Commitment to Sustainable Products With 2016-17 Fall Winter Line LONGMONT, Colo. - December 30, 2015 - Bergans of Norway is a relatively new company in the North American market, but it has been offering outdoor products in Europe since 1908. With the ...read more

Print

Outdoor Research Fall 2014 line offers several groundbreaking technology innovations

SEATTLE, Wash. – At Outdoor Research, groundbreaking innovation means consistently offering new technologies that stand above the fray by performing at a higher level. Abiding by the brand maxim of making gear that’s better, not simply new or different, Outdoor Research in its ...read more

Fjällräven Announces Launch of Global Event Series Bringing its Signature Trekking Event to the Colorado Rockies

Registration Now Open for August 19 – 21, 2016 Event (Boulder, CO) – After 16 successful years of hosting its Fjällräven Classic event in Europe, Swedish outdoor brand Fjällrävenbrings its popular community trekking event to North America. Fjallraven Classic USA is a multi-day ...read more