Fjällräven Expands Upon Roots In Technical Packs To Launch New Outdoor Accessories

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Turner PR | Kimberly Rodgers

Kim.Rodgers@TurnerPR.com | 212-889-1700

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Spring-Summer 2015 Collection Available Beginning in February 2015

(Boulder, CO) August 6, 2014— Heritage outdoor brand Fjällräven will expand its outdoor accessories offering with the launch of new technical packs and durable travel bags in Spring 2015. Since the launch of its first product, a wooden-framed backpack developed by founder Åke Nordin in 1960, Fjällräven has been synonymous with technical pack design. The brand pioneered the backpacking category developing a frame concept that evenly distributed weight across the back, allowing the wearer to carry more with ease and increasing ventilation between the back and the pack. The design caught the attention of the indigenous Sami people of Northern Sweden who spent weeks in the mountains, propelling Fjällräven to become one of the first brands to commercially produce and distribute framed packs.

The seasonal offering will debut a new series of technical backpacks, the Kaipak, as well as new silhouettes in the daypack and duffel categories. The new designs, like all Fjällräven packs, are constructed with a PFC-free polyamide. Ranging in price from $100.00 to $300.00, the Fjällräven Spring-Summer 2015 accessories collection will be available beginning in February 2015 at specialty outdoor stores, the brand’s flagship retail locations and online at www.fjallraven.us

NEW PRODUCT HIGHLIGHTS

Kaipak, $150 - $300

The Kaipak is a new series of technical trekking packs that feature a simple silhouette and time tested performance features. The internal frame packs are constructed from G-1000® HeavyDuty Eco, a durable waxed fabrication blended from recycled polyester, organic cotton and PFC-free polyamide. Offered in three sizes (28 liter, 38 liter and 58 liter), the Kaipak series is best suited for treks that extend from one to three days. The 28 liter model has a detachable hip belt and fixed strap system, while the larger models have an integrated hip belt, fixed back lengths and ergonomically shaped shoulder straps. The 38 liter and 58 liter models are also compatible with hydration systems and have attachment points for ice axes and trekking poles. All packs are equipped with rain covers, compression straps at the sides and a zippered pocket located on the front of the pack. The 38 liter and 58 liter packs will also be offered with a carrying system specifically designed to adapt to female forms, the Kaipak 38 W and Kaipak 58 W.

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Pictured: Kaipak 28; Kaipak 38

Bergen 30,$150.00

Inspired by the unpredictable weather in Bergen, Norway, the Bergen 30 backpack features a top loading design with a roll-top closure. The Bergen 30 has a padded, waterproof inner bag that can fit up to a 15-inch laptop. This waterproof inner bag can also be detached depending on weather conditions and protection needed. Expandable pockets in a durable polyamide stretch fabrication located at the front and sides provide quick access to essentials. Additional features include: pole attachments at the front of the bag and a safety whistle located on the chest strap. In addition to hiking and outdoor pursuits, the fast access and weatherproof pack is also a great option for commuter cycling.

Camper, $100.00 - $120.00

The Camper is a versatile daypack built to transcend from the trail to the streets. Offered in three sizes, the top loading design features a padded laptop sleeve, as well as several organizational pockets and compartments to store essentials. A thermo-molded back panel and air mesh straps provide comfort and support. Technical details include: a rain fly for weather protection, a detachable hip strap, elastic cord at the pack front for soft good storage and expandable side pockets. The Camper is offered in two colors, Stone Grey and Olive.

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Pictured: Bergen 30 + Camper 40

Duffel No.6,$200.00 - $300.00

Fjällräven will expand its best-selling duffel category with the launch of the Duffel No.6, a spacious and durable bag built for long adventures. The duffel is constructed from a double-waxed G-1000® HeavyDuty fabrication and features a reinforced bottom in a waterproof 1000-denier nylon. The main compartment has a full-length zipper that allows for easy packing and unpacking. The handles and ergonomic shoulder straps can be adjusted and stowed to allow for backpack functionality and to increase the ease of the check-in process at airports. Additional features include: a zippered exterior pocket for quick access to essentials, compression straps at duffel ends and premium leather accents. The Duffel No.6 is offered in three sizes: 50 liters (carry-on compliant), 70 liters (carry-on compliant) and 110 liters (check-in luggage).


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Övik Backpack, $130.00 - $150.00

Reminiscent of a vintage rucksack, the Övik Backpack is constructed from Fjällräven’s waxed G-1000® HeavyDuty fabrication to provide durability and weather resistance. The top loading main compartment and exterior side pockets feature premium leather straps and metal buckle closures. A great option for day trips and everyday commuting, the bag is also equipped with a padded laptop sleeve and an interior zippered security pocket. The Övik Backpack, offered in two sizes (15 liters and 20 liters), will be available in five colors.

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 About Fjällräven

In 1960, Åke Nordin founded Fjällräven in his basement in the Swedish town of Örnsköldsvik. Since then, Fjällräven has made a commitment to high quality and high end design, while staying true to our mission of developing timeless, functional and durable outdoor equipment, acting responsible towards people, animals and nature and inspiring people to get outside. Today the company has presence in over 30 countries worldwide. For more information, please visit www.fjallraven.us.

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