Five Ten Announces Canadian Sales Initiative


Five Ten, a global leader in adventure-inspired footwear, is pleased to announce a major 2016 initiative for Canadian dealers. Effective now, Five Ten will offer Canadian dealers the opportunity to pay in Canadian dollars (CAD). “It might sound simple, but we have committed significant time and capital into restructuring our systems in order to accept a new method of payment,” says Five Ten North American Sales Manager Rick Reed. “We recognize that it has not been easy for dealers to pay in US Dollars and sell in Canadian, so we are taking on that responsibility. Accepting payments in local currencies is not yet a North American industry standard, but for us it is best practice. ” Continues Reed, “Billing in a local currency is ultimately a huge win for our loyal customers who put on our footwear daily and charge on the local trails or rock. They can find stability in the price of our products throughout the season at their local retailer and our dealers are able to commit to stocking our brand with confidence.”

The restructuring of Canadian commerce is part of a larger Five Ten initiative to better service its global partnerships. Five Ten has implemented a Minimum Advertised Pricing Policy in North America to protect dealers from unauthorized discounting. Explains Reed, “We now have a formal Minimum Advertised Pricing (MAP) Policy in place in Canada, as well as in the U.S. This policy affects both advertised prices and the use of coupon codes that discount our products. It helps to even the playing field for all of our retail partners. Five Ten greatly values the efforts of our resellers who distribute Five Ten products and support our customers and this policy is adopted for the benefit everyone.”

Five Ten climbing, bike and outdoor products are available to Canadian dealers directly from the company’s U.S. distribution center inCalifornia; Five Ten’s U.S made climbing shoes are duty free to Canadian buyers, providing an excellent sales environment and more competitive pricing. Select Five Ten bike products are also available to Canadian dealers from Quality Bicycle Products, Five Ten’s North American bike product distributor.

For additional information, please contact Five Ten Communications (

About Five Ten:

Established in 1985, Five Ten is a California-based company that designs, produces and distributes performance and lifestyle footwear, apparel and accessories bearing the Five Ten and Stealth trademarks. Our focus is on footwear designed for mountain biking, rock climbing, hiking, canyoneering, and kayaking. Five Ten products are sold in more than 50 countries through subsidiaries, distributors and commercial agents.