Chums, Inc. today announced product specialist Jennifer Biondi as the newest addition to its innovative product development team. Biondi brings over 27 years of exemplary performance in product planning, development, launching, and new product line marketing and communications.
For the last ten years, Biondi has managed marketing, product development and branding efforts for numerous outdoor brands and athletes including Smith Optics, SCOTT Sports and mountain biker Rebecca Rusch. Previously, she served as Director of New Product Development managing bicycle, motocross and automotive product launches for various companies.
“Jennifer’s product development experience across the action sport, toy, motorcycle and automotive industries will be instrumental in positively shaping Chums’ growth initiatives,” said Tiffany Berger, Chums Product Development Manager. “In addition to bringing a wealth of marketing knowledge, she’s also a fantastic athlete and pursuer of the outdoor lifestyle so we’re thrilled to bring her energy, passion and expertise to the team."
A native of Santa Cruz, California, Biondi found athletic success at an early age earning a collegiate basketball scholarship and going on to become a ranked snowboarder and professional women’s football player. In addition to being an Idaho State Pump Track Champion and building her own mountain bike training facility in Sun Valley, Idaho, she’s an avid hiker and snowboarder and recently took up ice hockey and curling.
“Chums is the perfect fit to my active lifestyle and will greatly fuel my creative side,” said Biondi. “I love the brand’s diverse product line and functional lifestyle accessories for numerous outdoor activities. There’s a lot of exciting products in the pipeline for later this year and 2017 so I’m looking forward to bringing my ideas and experience to the table.”
In 1983, a Colorado River guide sought a simple way to keep his sunglasses out of the river. Through this innovative idea the Chums original cotton retainer was born. More than thirty years later, Chums is now a global brand that offers a wide range of outdoor products and apparel, as well as a leader in eyewear and PPE accessories in the industrial safety market for the past 20 years. Chums’ mantra is simple: provide fun, quality products to enjoy while at work or play. Chums: Helping you hang on since 1983.