Chums, Inc, leader of innovative eyewear retainers and outdoor accessories, today announced it will move a portion of its sales, marketing and product development personnel to its Ketchum, Idaho offices beginning this month. The lifestyle brand will continue to maintain its headquarters in Salt Lake City, Utah, as well as its manufacturing facility in Hurricane, Utah.
“The Ketchum/Sun Valley area draws a large pool of innovative and talented outdoor folks who love the mountain lifestyle so we couldn’t be happier to expand our team, especially given recent moves by multiple outdoor brands in the area over the last few years,” says Chuck Ferries, CEO of Chums, Inc. “Combining all three department teams under one roof will be beneficial to driving new products moving forward.”
In additional news, Tiffany Berger was promoted to head of Product Development where she will oversee all aspects of research, strategy and execution of new and existing Chums product line introductions. Berger joined the product development team in early 2015 and brings over 14 years of product line management experience as well as a background in design, engineering, marketing and sales. Berger joined Chums after four years as Scott USA’s Optics Product Manager where she oversaw product development concept design and implementation.
"Tiffany has been with us for over a year and is a perfect fit to run our product development team out of our expanded Ketchum office,” said Mike Neary, Vice President of Sales. “She has a keen understanding of how to manage long-term strategies while remaining consistent and true to a brand’s mission – something that’s extremely important to us as we continue to expand Chums’ line of accessory cases and eyewear retainers in the coming years.”
In 1983, a Colorado River guide sought a simple way to keep his sunglasses out of the river. Through this innovative idea the Chums original cotton retainer was born. More than thirty years later, Chums is now a global brand that offers a wide range of outdoor products and apparel, as well as a leader in eyewear and PPE accessories in the industrial safety market for the past 20 years. Chums’ mantra is simple: provide fun, quality products to enjoy while at work or play. Chums: Helping you hang on since 1983.