Chums, Inc. To Expand Sales Territories with Redline Sports Group


Chums, Inc. and Beyond Coastal, leading manufacturers of eyewear retainers, outdoor accessories and natural skincare products, has hired Colorado-based sales agency Redline Sports Group (RSG) to oversee its territories in Colorado and Nebraska starting this year.

Founded in 2001, Redline Sports Group is comprised of founder Tim Hattrup, Utah-based representative Matt McKay and Colorado-based representative Sara Gillers. The sales agency covers the Rocky Mountain region from the Canadian to Mexican border and specializes in the outdoor, ski, footwear, general sporting goods and action sports channels.

 “Since I started this agency in 2001, every brand we’ve represented has begun as a pioneering effort, and we try to bring that “hunter” mentality to every brand we represent while acting as consultants to help our retail partners achieve their goals,” said Tim Hattrup.

“Redline Sports Group brings a deep understanding of the Rocky Mountain region and is a natural fit for the Chums and Beyond Coastal brands,” said Mike Hattrup, Sales Manager at Chums. “Additionally, I’ve been telling my younger brother, Tim, what to do for most of his life, but without much success. Now, as his boss, he’s going to have a tougher time ignoring me.” 

Redline Sports Group is a team of outdoor enthusiasts with a history of working with top rated outdoor brands and currently represents Sanuk Footwear, Rab, Lowe Alpine, SAXX, Perfect Storm Boots and Mission Belt.

For more information on Redline Sports Group contact:, or

For more information about Chums or Beyond Coastal products visit or Media Contact: Gordon Wright at

About CHUMS: In 1983, a Colorado River guide sought a simple way to keep his sunglasses out of the river. Through this innovative idea the Chums original cotton retainer was born. More than thirty years later, Chums is now a global brand that offers a wide range of outdoor products and apparel, as well as a leader in eyewear and PPE accessories in the industrial safety market for the past 20 years. Chums’ mantra is simple: provide fun, quality products to enjoy while at work or play. Chums: Helping you hang on since 1983.