Chaco Establishes Relief Fund for Tennessee Wildfire Victims, Pledges to Double Contributions from the Public


ROCKFORD, Mich. (Dec. 8, 2016) - In response to the devastating wildfires near Gatlinburg, Tennessee and Great Smoky Mountains National Park last week, Chaco and parent company Wolverine Worldwide have teamed up with the East Tennessee Red Cross to support the residents of the surrounding communities.


The East Tennessee Red Cross is working tirelessly to recover missing residents and provide assistance to the many thousands of people who have lost their homes, livelihoods, and loved ones in the tragedy.

Committed to making the world a better place, Chaco and Wolverine Worldwide have established a fundraising campaign to support these efforts. Pledging an initial $5,000 to the Red Cross’s relief efforts, they are now offering a 2:1 match for all new donations. For every $1 donated, the company will contribute $2, up to an additional $20,000.

“This tragedy hit home for everyone on our team,” said Seth Cobb, president of Chaco. “So many members of the Chaco community were impacted – friends, customers, retail store staff – that we felt urgent action was needed. We hope many more individuals will join us as we look to help people recover and rebuild.”

Please visit to learn how to make your donation.


Born on the river in 1989, Chaco builds premium footwear for the outdoor-minded. As a result of the brand’s proprietary LUVSEAT™ footbed, the American Podiatric Medical Association (APMA) has awarded the Seal of Acceptance to all Chaco footwear styles. The APMA Seal is intended to raise awareness by identifying products of exceptional quality that are manufactured with comfort, health, and safety in mind. Simply put, Chaco is fit for adventure. Please visit us on the web at, on Facebook, Instagram and Twitter.

With a commitment to service and product excellence, Wolverine Worldwide, Inc. is one of the world's leading marketers of branded casual, active lifestyle, work, outdoor sport, athletic, children's and uniform footwear and apparel. The Company's portfolio of highly recognized brands includes: Merrell®, Sperry Top-Sider®, Hush Puppies®, Saucony®, Wolverine®, Keds®, Stride Rite®, Sebago®, Chaco®, Bates®, HYTEST®, and Soft Style®. The Company also is the global footwear licensee of popular brands including Cat®, Harley-Davidson®. The Company's products are carried by leading retailers in the U.S. and globally in approximately 200 countries and territories. For additional information, please visit our website,