SANTA ROSA, Calif. (June 29, 2010) â€“ Buff, Inc., known for their innovative, versatile and multifunctional headwear, will provide 100 assorted BuffÂ® headwear to the Up 4 Wellness hiking series hosted by Jackson Hole Mountain Resort. The series will benefit the Teton Wellness Institute, a nonprofit organization empowering people to make healthy lifestyle choices by inspiring health and wellness every day.
â€œWe are proud to sponsor this exciting new event hosted by our valued dealer, Jackson Hole Mountain Resort, to support the Teton Wellness Institute,â€ said Shirley Choi Brunetti, U.S. vice president and general manager. â€œSummer weather at high elevations can be so unpredictable, we're confident the BuffÂ® headwear we provide will truly show its multifunctional capabilities and keep the participants cool, comfortable, and protected.â€
Up 4 Wellness is an event founded by Jackson Hole Resort founder Connie Kemmerer and will find participants hiking the resort, pledging a donation to the Teton Wellness Institute, and, on the honor system, logging the number of climbs they complete. For every climb logged, participants will be entered in a raffle to win a Jackson Hole Mountain Resort winter season pass and other prizes including BuffÂ® headwear. The series will begin in early July and run through September 4th.
Donations garnered from the event will help fund the Teton Wellness Institute's efforts to inspire a deeper understanding of healthcare options, awaken new perspectives, and expand knowledge of an integrative approach to personal and community well being.
The mix of BuffÂ® headwear donated to the event will include samples of the UV BuffÂ®, perfect for high altitude adventures. The UV BuffÂ® can be worn over 12 different ways and is made from CoolMaxÂ® Extreme fabric. CoolMaxÂ® blocks 95-percent of UV rays and wicks sweat quickly away from skin to keep you cool and dry on hot days due to its four-channel fiber. Polygiene technology helps combat odor and promotes sweat control by releasing non-toxic silver ions to break down odor-causing bacteria.
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About Buff, Inc.
Buff, Inc., located in Northern California, is a subsidiary of Original Buff, SA Spain, and established its U.S. presence in 2003. Popular for more than a decade in Europe, Buff, Inc. is now distributed in more than 42 countries across the globe. Buff performance headwear is all about versatility and simplicity â€“ one garment serves many functions. Designed to offer technical performance and protection from the elements during a wide range of outdoor activities and sports, Buffï£¨ models are available in hundreds of designs and styles. The new models incorporate technical fabrics such as PolartecÂ®, CoolmaxÂ®, Insect ShieldÂ®, and Gore-Tex WindstopperÂ®, as well as natural fibers like Merino Wool. Buff, Inc. has even brought customers into the design process, allowing them to create custom BuffÂ® models at rates below suggested retail price. For more information on Buff, Inc. call 707.569.9009 or visit the Buff, Inc. website.