Buff, Inc. Introduces Mossy Oak® Collection

Buff, Inc.launches its new Mossy Oak® Collection for hunting adventurers for Fall 2010.
Author:
Updated:
Original:

MEDIA CONTACT:
Verde PR
Craig Randall
970.259.3555
craig@verdepr.com

SANTA ROSA, Calif. (June 1, 2010) – Buff, Inc., known for stylish, versatile and innovative multifunctional headwear, launches its new Mossy Oak® Collection for hunting adventurers for Fall 2010.

The all-season Original Buff® and cold weather Polar Buff® now have been designed to match the elements in the new Mossy Oak® collection. Mossy Oak® Brand Camo is the most effective camouflage found on the market. Mossy Oak® camo patterns use real elements—dirt, leaves, tree bark and shadows—and digitize the patterns into the fabric. This has revolutionized the way hunters hunt, allowing them to blend into any environment, no matter what time of year.

“We are thrilled to partner with Mossy Oak®,” said Shirley Choi Brunetti, general manager and vice president, United States. “Just about every market has adopted the versatility, functionality and protection of Buff® headwear, and the hunting market is no exception. We knew there was high demand among hunters, and we felt that now was an opportune time to partner with Mossy Oak®.”

The Mossy Oak® Buff® collection will include the Mossy Oak® Original Buff® in four SKUs for $22/each, and the Mossy Oak® Polar Buff® with Mossy Oak® printed fleece in three SKUs for $32/each. Each will feature natural elements digitized into the fabric, and will be available in a number of Mossy Oak®'s most popular patterns including BreakUp Infinity®, Treestand®, Duck Blind®, and Obsession® (available in the Original Buff® only).

The new Mossy Oak® Buff® collection will be available in July 2010.

Please visit the Buff, Inc. website and Social Media Release webpage for new products, as well as up-to-date company news, a “how-to-wear” demo video, images and much more. And join the conversation on Facebook and Twitter.

Learn more about Mossy Oak® at: http://www.mossyoak.com


About Buff, Inc.
Buff, Inc., located in Northern California, is a subsidiary of Original Buff, SA Spain, and established its U.S. presence in 2003. Popular for more than a decade in Europe, Buff, Inc. is now distributed in more than 42 countries across the globe. Buff performance headwear is all about versatility and simplicity – one garment serves many functions. Designed to offer technical performance and protection from the elements during a wide range of outdoor activities and sports, Buff® models are available in hundreds of designs and styles. The new models incorporate technical fabrics such as Polartec®, Coolmax®, Insect Shield®, and Gore-Tex Windstopper®, as well as natural fibers like Merino Wool. Buff, Inc. has even brought customers into the design process, allowing them to create custom Buff® models at rates below suggested retail price. For additional information on Buff, Inc. call 707.569.9009 or visit the Buff, Inc. Website

Related

Buff, Inc. introduces Infinity Lyocell Buff®

SANTA ROSA, Calif. - Buff, Inc., known for stylish, versatile and innovative multifunctional headwear, has added the new Infinity Lyocell Buff® to Buff, Inc.'s growing lineup of eco-friendly products. Along with the classic Wool Buff®, made of 100-percent natural Merino Wool, ...read more

Buff, Inc. Introduces Knit Collection, new Bandana, and Infinity Scarf

SANTA ROSA, Calif. - Buff, Inc., known for stylish, versatile and innovative multifunctional headwear, will unveil for the first time a line of knit head and neckwear at Outdoor Retailer Winter Market (ORWM) 2012. The brand has also expanded on its breakout hits of 2012, the ...read more

Buff, Inc. Partners with The Fowl Life TV Series to Target Hunters

MEDIA CONTACT:Verde PRJulie Evans970.259.3555julie@verdepr.com SANTA ROSA, Calif. (April 22, 2010) – Buff, Inc., known for stylish, versatile and innovative multifunctional headwear, is targeting hunting adventurers with its sponsorship of The Fowl Life TV series. Buff, Inc. ...read more

Buff, Inc. Sponsors Winter Teva Mountain Games

SANTA ROSA, Calif. - Buff, Inc., known for stylish, versatile and innovative multifunctional head and neckwear, will see its support of snowsports athletes and events reach new heights this winter. Whether it's Polartec® fleece-based apparel like the Polar Buff® or Bandana ...read more

Buff, Inc. Athlete Jordan Romero Successfully Ascends Mount Everest

SANTA ROSA, Calif. (May 26, 2010) – Buff, Inc. is overjoyed to announce that the company's sponsored athlete Jordan Romero has become the youngest person to summit Mount Everest. Romero departed for Kathmandu on April 5 and scaled the 29, 035-foot peak on Media Contact: Craig ...read more

Buff, Inc. stakes claim as premier multifunctional headwear brand

SANTA ROSA, Calif. - Buff, Inc., known for stylish, versatile and innovative multifunctional headwear and gloves, has assumed a near decade-long post as the category leader in its market space and heads into the 2012 season with unprecedented year-over-year sales growth of 52% ...read more

Buff, Inc. Sponsors Jackson Hole Resort’s First Up 4 Wellness Event

SANTA ROSA, Calif. (June 29, 2010) – Buff, Inc., known for their innovative, versatile and multifunctional headwear, will provide 100 assorted Buff® headwear to the Up 4 Wellness hiking series hosted by Jackson Hole Mountain Resort. The series will benefit the Teton Wellness ...read more

Buff, Inc. Introduces New Packaging and New POP for 2010

MEDIA CONTACT:Verde PR Julie Evans 970.259.3555 julie@verdepr.com SANTA ROSA, Calif. (Jan. 18, 2010) – Buff, Inc., known for stylish, versatile and innovative multifunctional headwear, unveils new POP floor and counter displays as well as new packaging to six of its models for ...read more

Buff_XDCS_techhat_2015

BUFF Inc., gets “ahead” of the game, introduces varied collection of hats

Santa Rosa, California — Building on its tradition of manufacturing revolutionary headwear for outdoor markets, Buff Inc., kicks off 2015 by introducing a complete collection of hats. Buff Inc.’s new hat collection consists of 19 styles that range from lightweight performance ...read more