Buff, Inc. stakes claim as premier multifunctional headwear brand

U.S. sales up 52 percent as office expands and branding steps up
Publish date:
Social count:
U.S. sales up 52 percent as office expands and branding steps up

SANTA ROSA, Calif. - Buff, Inc., known for stylish, versatile and innovative multifunctional headwear and gloves, has assumed a near decade-long post as the category leader in its market space and heads into the 2012 season with unprecedented year-over-year sales growth of 52% percent and a U.S. staff that has doubled in size.

With its headquarters based in Spain, Buff® products are currently distributed in 71 countries, with Buff, Inc., the U.S. company, recently securing the spot as the top performer globally for FY2011. Despite a tough economic climate where thriving companies are the exception, not the norm, Buff, Inc. has enjoyed six straight years of increased year-over-year sales.

To keep pace with this brand growth, the Buff, Inc. Santa Rosa, CA hub has doubled its staff count in less than a year. The U.S. team continues to grow and seeks talented individuals to join its staff.

In July, the brand launched an all-new corporate website, buffusa.com, offering Buff® fans new and old a chance to explore the rapidly expanding product line, interact seamlessly with Buff® social media channels, and more accurately locate retailers. The new website helps consumers easily identify the function and applications for each Buff® product, whether it be by gender, activity, or product type, and a “how-to-wear” video placed prominently in the site's navigational pane quickly educates first-time Buff® consumers.

With fantastic retailer relationships and leading customer service capabilities, Buff, Inc. was pleased earlier this summer to distribute new in-store point-of-purchase and signage to all its U.S. dealers, further supporting sell-through and brand presence at retail.

At the Outdoor Retailer Summer Market trade show, Buff, Inc. is exhibiting an updated booth to showcase its beautiful, thoughtfully designed products in an offering of patterns and styles no competitor can match. Please visit the Buff booth, #16039, to learn more about the brand's exciting growth and why it is an outdoor industry brand to watch.

Visit the new Buff, Inc. website and view the entire Buff® collection at http://www.buffusa.com.


About Buff, Inc.
Buff, Inc., located in Northern California, is a subsidiary of Original Buff®, SA Spain, and established its U.S. presence in 2003. Approaching its 20-year anniversary, Original Buff® now distributes products in more than 42 countries across the globe. Buff® performance headwear is all about versatility and simplicity – one garment serves many functions. Designed to offer technical performance and protection from the elements during a wide range of outdoor activities and sports, Buff® models are available in hundreds of designs and styles. The new models incorporate technical fabrics such as Polartec®, Coolmax®, Insect Shield®, GORE Windstopper®, and 100-percent natural Merino Wool. Watch how-to-wear demo videos and shop online at www.buffusa.com.

Inquiries: Craig Randall at Verde PR & Consulting | 303-718-6519 | craig@verdepr.com