Deena Betcher
Account Director and publicist for OutsidePR, specializing in outdoor and endurance brands, representing: Cotopaxi, CamelBak Pursuit Series, Backcountry.com, Buff USA, Decathlon Sports, Mountain Travel Sobek, HOKA, Rocky Mountain Underground, Icebreaker, Epson ProRun, Sparta Science and Halo Neuroscience
BUFF® Reinvents Its Original Multifunctional Headwear
(Santa Rosa, CA) September 6, 2018 - Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, has released the latest iteration of its most popular product. BUFF® Original Multifunctional Headwear now ...read more
Woolmark Performance Challenge announces 10 finalists for inaugural award along with global expansion
The Woolmark Company and leading sports brand adidas have announced the 10 finalists for the inaugural Woolmark Performance Challenge. The Woolmark Performance Challenge is a new annual competition for tertiary students aimed at pushing the limits of product innovation and is set ...read more
BUFF® Launches New Coolnet UV+ Collection at ICAST / IFTD
(Santa Rosa, CA) July 13, 2018 - Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, will release three new products under the Coolnet UV+ collection at this year’s ICAST / IFTD show in Orlando, FL. ...read more
Professional Golfer Charley Hoffman Partners with Halo Neuroscience
San Francisco, CA, June 26, 2018 – Today, four-time PGA TOUR winner Charley Hoffman announced his partnership with Halo Neuroscience, a neurostimulation device company focused on improving human performance through its first consumer headset, Halo Sport. Halo Sport, utilizes ...read more
BibRave and BUFF® Team-up for 3rd Year
Portland, OR - BibRave, the new marketing solution for races and endurance brands, recently kicked off a new campaign with the iconic and ubiquitous running and outdoor brand, BUFF®. Their latest partnership marks the third year the two brands have joined forces to showcase BUFF® ...read more
Halo Neuroscience Pairs with USA Cycling
SAN FRANCISCO, May 22, 2018 — Halo Neuroscience, creators of the brain stimulation technology Halo Sport, today announced a wide-ranging partnership with USA Cycling. The relationship will allow USA Cycling to work first-hand with Halo Sport and explore the technology’s effects ...read more