Buff, Inc. Expands Management Team with New Director of Sales - SNEWS

Buff, Inc. Expands Management Team with New Director of Sales

Peri Puckett will help the company continue to fulfill growth goals into 2012 and beyond
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SANTA ROSA, Calif. (December 5, 2011)Buff, Inc.,known for stylish, versatile and innovative multifunctional headwear, is pleased to announce Peri Puckett as the company’s new Director of Sales. 2011 has been a banner year for Buff, Inc. and Puckett will help the company continue to fulfill its growth goals into 2012 and beyond.

Puckett officially joins the Buff, Inc. team Wednesday, December 7.

“This year has brought tremendous growth to the Buff, Inc. brand along with several key additions to our management team,” said Shirley Choi Brunetti, general manager and vice president, Buff, Inc. “Peri brings an impressive track record of helping active apparel brands gain stronger sales footing and I’m confident she will bring the same excellence to our brand.”

Puckett, a graduate of the University of New Mexico and a student at New York’s Fashion Institute of Technology, brings over 20 years of sales and marketing experience in the sports and retail industry and has been with several industry leaders, such as Any Mountain, Athleta, Spyder Active Sports, and Paragon. Puckett’s previous roles helped hone her expertise in identifying and predicting trends, assisting product development teams, and facilitating supply chain processes.

For her new post at Buff, Inc., Puckett will work closely with Marketing Manager, Cheryl Rebsamen, to help define the always-expanding product line and support marketing collateral efforts.Puckett will manage Buff, Inc.’s independent sales reps and travel the U.S. market territories in support of regional reps, calling on key accounts and helping generate new business. She will also manage distribution of the Buff, Inc. brand in the outdoor, bike, winter sports, fishing, hunting, and motorcycle channels, among others.

“The industry is taking notice of Buff, Inc.’s success across a number of sales channels and I couldn’t be happier to join a company with so much momentum,” Puckett said. “The opportunity to contribute to a brand whose markets so closely align with my past experiences and current passions is incredibly exciting.”

Puckett will be based out of the Santa Rosa, California office for Buff, Inc. and can be contacted via e-mail at ppuckett@buffusa.com and phone 707.583.8992.

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About Buff, Inc.

Buff, Inc., located in Northern California, is a subsidiary of Original Buff, SA Spain, and established its U.S. presence in 2003. Approaching its 20-year anniversary, Original Buff now distributes products in more than 70 countries across the globe. Buff® performance headwear is all about versatility and simplicity – one garment serves many functions. Designed to offer technical performance and protection from the elements during a wide range of outdoor activities and sports, Buff® models are available in hundreds of designs and styles. The new models incorporate technical fabrics such as Polartec®, Coolmax®, Insect Shield®, GORE Windstopper®, and 100-percent natural Merino Wool. Watch how-to-wear demo videos and shop online at www.buffusa.com.

Inquiries: Craig Randall at Verde PR & Consulting | 303-718-6519 | craig@verdepr.com

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