Buff® Hires National Sales Manager and Marketing Manager

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SANTA ROSA, Calif. (September 3rd, 2010) – Buff, Inc., known for their innovative, versatile and multifunctional headwear, has hired national sales manager Micah Hinton, and marketing manager, Cheryl Rebsamen. Both hires provide Buff, Inc. an added level of experience to bring to fruition the company's increased market share goals.

Hinton and Rebsamen will begin on Monday, September 20th.

“With growth and expansion at the top of our goals, we are extremely pleased two bring in these two hugely successful veterans to the Buff® family,” said Shirley Choi Brunetti, general manager and vice president, Buff, Inc. “Micah and Cheryl's experience and knowledge will help bring the Buff® brand to the next level and be an incredible addition to our highly motivated team here at Buff, Inc.”

Hinton, a graduate of Tulane University has over 14 years experience in the outdoor industry including time in ski resort sales and marketing, professional fly fishing guiding, retail store management with the Orvis Company, and most recently five years in the sales department at Mountain Hardwear. Hinton's role with the brand included rep, dealer, and product training, sales meeting and tradeshow management, and in-line and closeout sales.

"I admire Buff® products and believe they are poised for significant growth. I hope to build on their current channels and help them to expand into other areas of distribution,“ Hinton comments.

As brand marketing manager for Boulder, Colorado's GoLite, LLC, Rebsamen played a vital role in rebranding and developing the lightweight outdoor gear company's web and ad presence. Prior to GoLite, she spent nearly six years with Hi-Tec Sports USA as public relations & advertising manager for both the Hi-Tec outdoor and Magnum tactical footwear brands. Rebsamen is a graduate of California State University Stanislaus.

“The opportunity to step in as the first ever head of marketing for Buff, Inc. was impossible to resist,” Rebsamen said. “There is enormous potential in the Buff® brand and its relevance to a variety of new and existing markets. I plan to bring new life to the website, in-store and overall brand experience.”

With athletic backgrounds that encompass nearly all of Buff®'s intended uses - running, cycling, hiking, yoga, hunting, and fly fishing – Rebsamen and Hinton have actively pursued their athletic passions while gaining foothold in their careers. Both will be based out of the Santa Rosa, California office for Buff, Inc.

Please visit the Buff, Inc. website and Social Media Release webpage for new products, as well as up-to-date company news, a “how-to-wear” demo video, images and much more. Also, please become a fan of Buff, Inc. on Facebook.

About Buff, Inc.
Buff, Inc., located in Northern California, is a subsidiary of Original Buff, SA Spain, and established its U.S. presence in 2003. Popular for more than a decade in Europe and used since the show's inception on CBS's Survivor television series, Buff, Inc. is distributed in more than 45 countries. Buff performance headwear is all about versatility and simplicity – one garment serves many functions. Among other uses, a Buff® can be worn as a hat, neck gaiter, balaclava, bandana, scarf, hair band, helmet liner, headband, and pirate-style cap or as a sun, wind or dust screen. Designed to offer technical performance and protection from the elements during a wide range of outdoor activities and sports, Buff® models are available in hundreds of styles and designs. For more information on Buff, Inc. call 707.569.9009 or visit the Buff, Inc. website.

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MEDIA CONTACT:
Verde PR & Consulting
Craig Randall
970.259.3555
craig@verdepr.com

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