Bergans USA Grows, Adds West Coast Representative, Dan Ducey


Bergans USA Grows, Adds West Coast Representative, Dan Ducey

LONGMONT, Colo. – July 23, 2013 – Bergans USA LLC today announced the hire of Dan Ducey to represent the brand in Southern California, Southern Nevada, and Arizona. As sales continue to meet Bergans’ growth plan, expansion of services is good news for the brand and its dealers.

Bergans opened its wholly owned subsidiary in Longmont, Colorado in 2012, and now with a full year and a half under its belt, Bergans is showing confidence in serving additional accounts and providing more services to its existing dealers. This new growth translates into a focus on more service nationwide.

Ducey’s role will be to take the momentum shared by other dealers and national reps and use his expertise to develop new relationships for the brand. “Dan is a great addition to the Bergans family,” said Keith Patterson, Bergans USA’s vice-president of sales and marketing. “The West Coast is an essential part of our sales strategy for the US and Dan’s experience, relationships, and judgment is paramount to our success.”

Ducey’s experience was gained through working as an independent sales representative, technical rep, and store manager, and a lifetime of family outings. Ducey’s wealth of rep expertise comes from lines such as his current brands LEKI poles and Metolius Climbing and past work with Deuter packs, Nemo Equipment, Lowepro, Lowe Alpine, Source, Trango and Sterling Rope. He also gained his service and support knowledge as a tech rep for JanSport and his management skills with Sport Chalet.

Dan Photo for cc

Ducey is one of the lucky ones to grow up in Northern California where he came to know Yosemite’s high country, skied at Lake Tahoe, fished the Klamath River for Steelhead and climbed in Toulumne Meadows. Surfing Northern and Southern California have also been, and currently are, at the top of his recreation priority list.

“Bergans is a high-end quality heritage brand with enormous potential in the South West. It offers function, style and precision crafting, all of which South West consumers are keen to. I have high expectations for this year.”

Established in Longmont, Colo., as a subsidiary of Bergans of Norway in January of 2012, the company is expanding its sales force to support its North American growth plans. To date Bergans USA has the following representation in independent reps: Bob Kirkup (Eastern Canada), Melanie Whittall (Western Canada), Terry Mullins (Upper Midwest), Loretta Sutter (Northeast), Kurt Watkins (Pacific Northwest), and Ryan Raymond (Rocky Mountains).

For more information about Bergans of Norway and its products, go to For North American sales questions, contact Keith Patterson at

About Bergans of Norway

Bergans was established in 1908, when Ole Ferdinand Bergan invented the first anatomical backpack. Today backpacks, functional outdoor clothing and tents are part of the portfolio of Bergans of Norway, as well as the ALLY brand of packable canoes. Adventurers such as South Pole conqueror Roald Amundsen, Mount Everest pioneer Sir Edmund Hillary, and heroes of our time such as Polar explorers Rune Gjeldnes or Cecilie Skog trust Bergans equipment on their expeditions.

The headquarter of Bergans Fritid AS is situated in Hokksund, Norway, 60 km southwest of Oslo, where 90-plus employees work in development, research, design and sales. Bergans is a market leader in Norway and steadily growing in several export markets in Europe and North America (

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Bergans USA, LLC

Chip Smith, o: 801.656.0472 x1, c: 801.597.7515,

Beth Cochran, c: 406.579.7909,

Bergans of Norway

Christoph Centmayer, o: +47-40 62 40 99,