Bergans USA Expands Rep Force with Addition of Dan Dixson

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FOR IMMEDIATE RELEASE

Bergans USA Expands Rep Force with Addition of Dan Dixson

Dixson to cover Northern California and Northern Nevada

LONGMONT, Colo. – October 17, 2013 – Bergans USA today announced the hiring of Dan Dixson to represent the brand in Northern California and Northern Nevada rounding out its sales support in the important western sales region.

Established in Longmont, Colo., as a subsidiary of Bergans of Norway in January of 2012, the company is expanding its sales force to support its North American growth plans. Dixson is the second rep to be added this year, after Dan Ducey was hired in July to cover the southwest.

“The northern California/Nevada region is a very important ski and outdoor market for us,” said Keith Patterson, Bergans USA’s vice-president of sales and marketing. “Having someone like Dan on the ground in the territory will allow us to better serve our existing and future dealer base with the highest level of customer service and support. ”

Dixson has an extensive background in the ski market and proven success representing products for companies such as Head/Tyrolia Wintersports, Fischer Sports USA, Karbon, POC, Swix and Uvex. Dixson was also general manager of Reno, Nev. retailer Sierra Mountaineer.

Dan

“Bergans 100-plus years of technical innovation and quality in skiing, polar exploration and backpacking products was a big attraction to me for the brand. I’m looking forward to representing Bergans to my existing retailers and new ones as well.”

For more information about Bergans of Norway and its products, go to www.bergans.com. For North American sales questions, contact Keith Patterson at keith.patterson@bergans.com.

About Bergans of Norway

Bergans was established in 1908, when Ole Ferdinand Bergan invented the first anatomical backpack. Today backpacks, functional outdoor clothing and tents are part of the portfolio of Bergans of Norway, as well as the ALLY brand of packable canoes. Adventurers such as South Pole conqueror Roald Amundsen, Mount Everest pioneer Sir Edmund Hillary, and heroes of our time such as Polar explorers Rune Gjeldnes or Cecilie Skog trust Bergans equipment on their expeditions.

The headquarter of Bergans Fritid AS is situated in Hokksund, Norway, 60 km southwest of Oslo, where 90-plus employees work in development, research, design and sales. Bergans is a market leader in Norway and steadily growing in several export markets in Europe and North America (www.bergans.com).

# # #

MEDIA CONTACTS:

Bergans USA, LLC

Chip Smith, o: 801.656.0472 x1, c: 801.597.7515, csmith@soarcomm.com

Beth Cochran, c: 406.579.7909, cochran@whatsuppr.com

Bergans of Norway

Christoph Centmayer, o: +47-40 62 40 99, christoph.centmayer@bergans.no

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