FOR IMMEDIATE RELEASE
Bergans to Introduce Expanded Summer Line at OR Summer Market
New Packs and Lifestyle Clothing Highlight Summer ’15 Collection
Longmont, CO - July 28, 2014 – Bergans of Norway, known for its technical alpine outwear and backpacks, will introduce its expanded summer collection at Outdoor Retailer Summer Market in August.
Highlights of the new summer 2015 collection include the new Trollhetta backpacks, a complete collection of summer lifestyle clothing for warmer days, and lightweight technical outwear suitable for summer alpine adventures.
Bergans lifestyle clothing collection for Summer 2015 will feature more than 30 new and current styles ranging from casual shirts, shorts, pants and travel wear. The new Marstein Shirt and Moa shorts are examples of Bergans commitment to producing lifestyle clothing that is as at home in the mountains as it is around town.
“We are excited about the new lifestyle clothing line. It is the best summer collection ever for North America,” states Bergans USA VP of Sales and Marketing Keith Patterson. “With the increased number of summer focused styles and new color ways, retailers will have more options to choose from and ultimately a stronger offering of Bergans for their customers year round.”
Bergans will also introduce the new Trollhetta pack line which builds on the company’s Spine® carrying system used on the award-winning Glittertind pack. The new “Spine® Adjustable” system provides torso length adjustability for a perfect fit without sacrificing the comfort and flexibility of the Spine system. The Trollhetta line also includes new technical features, such as multi-point adjustable top tension straps, a new 3D-style hip belt, and a top lid that converts into an integrated daypack.
Keeping with their heritage of producing technical alpine outerwear, Bergans will unveil several ultra-light, weatherproof and highly breathable technical pieces. The Solund Jacket and Bera Pants offer the protection necessary for summer mountain adventures, yet remain extremely lightweight and highly packable.
About Bergans of Norway
Bergans was established in 1908, when Ole Ferdinand Bergan invented the first anatomical backpack. Today backpacks, functional outdoor clothing and tents are part of the portfolio of Bergans of Norway, as well as the ALLY brand of packable canoes. Adventurers such as South Pole conqueror Roald Amundsen, Mount Everest pioneer Sir Edmund Hillary, and heroes of our time such as Polar explorers Rune Gjeldnes or Cecilie Skog trust Bergans equipment on their expeditions.
The headquarter of Bergans Fritid AS is situated in Hokksund, Norway, 60 km southwest of Oslo, where 90-plus employees work in development, research, design and sales. Bergans is a market leader in Norway and steadily growing in several export markets in Europe and North America (www.bergans.com).
# # #
Cell 801.656.0472 x1