Active Interest Media Names Randy Propster Director of Sales & Marketing at SNEWS and OR Daily


Boulder, CO, July 18, 2014 – Active Interest Media today announced that Randy Propster has been promoted to manage sales and business development operations for the Outdoor Group’s trade publications, SNEWS and Outdoor Retailer Daily.


Previously, Propster had been co-director of Outdoor Group events with his wife, Sheri, and before that served with her as Backpacker’s Get Out More ambassadors. He will report to VP of Sales, Al Crolius, and work out of AIM’s headquarters in Boulder.

“I’m thrilled to leverage everything I’ve learned about the retail environment while working with store managers and manufacturers to deliver the Get Out More message,” said Propster. “Over the past seven years, I’ve personally visited more than 500 outdoor stores, and the first-hand interaction with customers and buyers will help me deliver effective solutions to our SNEWS partners.”

An avid outdoorsman, Propster credits his thru-hike of the Appalachian Trail in1999 for guiding him into a career in which he can influence others to connect with the outdoors. Fresh off his A.T. adventure, he facilitated team-building exercises and experiential outdoor adventures for hundreds of U.S military personnel and their families. Randy's passion for long-distance backpacking led him back to an ocean-to-ocean thru-hike of the American Discovery Trail in 2006. He then joined Backpacker’s Get Out More Tour, where he shared his expertise and enthusiasm with thousands of outdoor enthusiasts.

“Randy is brimming with ideas for how we can help retailers with their training and merchandising challenges, how we can help product makers engage SNEWS’s loyal subscriber base more effectively, and how we can create compelling mobile and event extensions,” said editor-in-chief Megan Mulligan. “I’m excited to introduce a partner with such strong grassroots experience as we walk the aisles of the Salt Palace together in two weeks.”

About Active Interest Media, Inc.
Headquartered in Boulder, Colorado, Active Interest Media, Inc. (AIM, is a leading publisher of enthusiast magazines, consumer shows, and trade publications across all media platforms. AIM’s titles include Yoga Journal, Backpacker, SKI, Skiing, Warren Miller Films, Vegetarian Times, Yachts International, SAIL, Power & Motoryacht, Black Belt, American Cowboy, Practical Horseman, Log Home Living, Old House Journal and many more. The company’s five publishing groups–the Equine Network, the Home Buyer Group, the Healthy Living Group, the Marine Group, and the Outdoor Group–reach more than 10 million subscribers in 85 countries around the world. AIM was formed by Wind Point Partners, a private equity investment firm with offices in Chicago, Illinois and Southfield, Michigan, in partnership with CEO Efrem “Skip” Zimbalist III, in October 2003.




Active Interest Media Acquiring Bonnier Mountain Group Properties

Boulder, CO (May 1, 2013) -- Active Interest Media (AIM) today announced it has reached an agreement to acquire the properties of the Bonnier Mountain Group, including SKI, Skiing, Warren Miller Entertainment and NASTAR. The agreement, expected to close on May 31, returns AIM’s more


Active Interest Media Promotes Andy Hawk to Managing Director of Mountain Group

Boulder, CO (January 9, 2017) – Active Interest Media ( today announced the promotion of Andy Hawk to Managing Director of AIM’s Mountain Group. Expanding on his role as Managing Director for Warren Miller Entertainment, Hawk will now oversee AIM’s full portfolio more

Andrew Clurman Named Chief Executive Officer of Active Interest Media

Boulder, CO -- Active Interest Media (AIM, today announced that Andrew Clurman has been promoted to Chief Executive Officer. He retains the title of President and was formerly Chief Operating Officer. Efrem “Skip” Zimbalist III, former CEO, has been named more


Las Vegas Ski & Snowboard Resort Names Jim Seely Director of Marketing

LAS VEGAS (July, 14 2014) — Las Vegas Ski & Snowboard Resort (LVSSR) announces that it has selected Jim Seely as its new director of marketing. Seely will develop and manage LVSSR’s marketing partnerships, and oversee special events, advertising, social media and public more


SNEWS parent, Active Interest Media, acquires direct mail, specialty retailer service Outdoor Guide

Active Interest Media, Inc. (AIM,, parent to SNEWS, has acquired two industry trade brands from Catalyst Communication (, adding to its growing portfolio of enthusiast magazines, events, websites, digital and social media platforms and trade more

BC_PR Photo_Outdoor-1 Welcomes Adrian Montgomery as Director of Brand Marketing

PARK CITY, Utah (June 27, 2013) — Online specialty retailer of premium outdoor gear,, is adding some marketing muscle to its team. Today, the online retailer announces the hiring of Adrian Montgomery as Director of Brand Marketing. With more than eight years of more

STANLEY_Marketing_Lockup_ Translucent background

PMI Stanley Brand Names Lisa Wood New Marketing Director

SEATTLE, WA (July 12, 2016) – Pacific Market International (PMI) is pleased to announce the hire of Lisa Wood as the STANLEY brand’s marketing director. From the brand’s US headquarters in Seattle, Wood will help solidify the strong foothold the Stanley brand has created within more

Primus Names Robert Boland Director of Sales

PRIMUS NAMES ROBERT BOLAND DIRECTOR OF SALES (Boulder, CO) May 21, 2013 – Outdoor adventure brand Primus is pleased to announce the appointment of Robert Boland as the brand’s director of sales. Excelling in outdoor product in the cooking, heating and lighting categories since more

Active Interest Media Promotes Sharon Houghton to Group Publisher for BACKPACKER and Climbing

Active Interest Media ( today announced the promotion of Sharon Houghton to Group Publisher for BACKPACKER and Climbing, two marquis brands in AIM’s Outdoor Group. In her new role, Houghton will be responsible for driving sales across both brands’ diverse media more