Active Interest Media Names Randy Propster Director of Sales & Marketing at SNEWS and OR Daily


Boulder, CO, July 18, 2014 – Active Interest Media today announced that Randy Propster has been promoted to manage sales and business development operations for the Outdoor Group’s trade publications, SNEWS and Outdoor Retailer Daily.


Previously, Propster had been co-director of Outdoor Group events with his wife, Sheri, and before that served with her as Backpacker’s Get Out More ambassadors. He will report to VP of Sales, Al Crolius, and work out of AIM’s headquarters in Boulder.

“I’m thrilled to leverage everything I’ve learned about the retail environment while working with store managers and manufacturers to deliver the Get Out More message,” said Propster. “Over the past seven years, I’ve personally visited more than 500 outdoor stores, and the first-hand interaction with customers and buyers will help me deliver effective solutions to our SNEWS partners.”

An avid outdoorsman, Propster credits his thru-hike of the Appalachian Trail in1999 for guiding him into a career in which he can influence others to connect with the outdoors. Fresh off his A.T. adventure, he facilitated team-building exercises and experiential outdoor adventures for hundreds of U.S military personnel and their families. Randy's passion for long-distance backpacking led him back to an ocean-to-ocean thru-hike of the American Discovery Trail in 2006. He then joined Backpacker’s Get Out More Tour, where he shared his expertise and enthusiasm with thousands of outdoor enthusiasts.

“Randy is brimming with ideas for how we can help retailers with their training and merchandising challenges, how we can help product makers engage SNEWS’s loyal subscriber base more effectively, and how we can create compelling mobile and event extensions,” said editor-in-chief Megan Mulligan. “I’m excited to introduce a partner with such strong grassroots experience as we walk the aisles of the Salt Palace together in two weeks.”

About Active Interest Media, Inc.
Headquartered in Boulder, Colorado, Active Interest Media, Inc. (AIM, is a leading publisher of enthusiast magazines, consumer shows, and trade publications across all media platforms. AIM’s titles include Yoga Journal, Backpacker, SKI, Skiing, Warren Miller Films, Vegetarian Times, Yachts International, SAIL, Power & Motoryacht, Black Belt, American Cowboy, Practical Horseman, Log Home Living, Old House Journal and many more. The company’s five publishing groups–the Equine Network, the Home Buyer Group, the Healthy Living Group, the Marine Group, and the Outdoor Group–reach more than 10 million subscribers in 85 countries around the world. AIM was formed by Wind Point Partners, a private equity investment firm with offices in Chicago, Illinois and Southfield, Michigan, in partnership with CEO Efrem “Skip” Zimbalist III, in October 2003.