Unveils Updated Website Design with the Customers In Mind

Original: Unveils Updated Website Design with the Customers In Mind

Austin, Texas (February 25, 2015) – Outdoor retailer,, a division of MSP Holdings, LLC, today unveiled their new home-page and header/footer design for after weeks of collaboration between design, merchandising and development teams.

The design ushers the website into 2015 with a modernized look and feel while maintaining the ease of navigation and user-friendly experience that customers have come to expect from ACK. New features include an updated carousel of hero image graphics, expanded website width and a search bar that follows the user as they scroll so that they are never more than a mouse click away from finding the exact product they’re looking for. Even with all the changes, the responsive functionality and consistency across all devices (including tablet and mobile) that the previous design demonstrated are still found with the updated look.

“We knew that it was time to redesign the home page and give it an updated look, but our primary objective was an improved customer experience. It’s now much easier to use the site and all of its search and navigation tools,” said Austin Olson, Marketing Manager at ACK. “That’s why we included features such as the scrolling search bar, and made our images bolder and cleaner, not to mention the backend improvements that the user won’t see, but will definitely experience. Overall this design is crisp, clean, and extremely user-friendly. The results speak for themselves and we know customers are going to love it.”

“Our Web Development Team had a blast on this redesign,” said Peter Messana, ACK’s CEO. “The clean layout not only looks great, but ultimately it’s going to make it that much easier for our customers to find the products they need. And since that was our main goal on this project, I’d deem it a success for the whole company, and in particular our development and design teams.”

This is Austin Kayak’s first major redesign since November of 2012. The new look can be seen now at

About MSP Holdings, LLC

MSP Holdings, LLC operates Austin Canoe and Kayak (ACK), an award-winning paddlesports and outdoor retailer and Rack Boys a vehicle rack and sports travel outfitter dedicated to providing exceptional customer service. Both retail outfits are based out of the central Texas area, with their respective online stores at and and within five physical locations in Austin, San Marcos, Spring, Houston and San Antonio, Texas.

If you’d like more information about this topic, or to schedule an interview with MSP Holdings, LLC, please contact Austin Olson at 512-318-2941, or email