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  • More jobs: Sterling Rope Company and Sherrill, Inc. signed the U.S. Department of Interior’s “Pledge to America’s Workers” with the goal of adding 20 to 30 production and office staff in the next five years at its Biddeford, Maine, production facility. (Flowfold and Good To-Go also signed the pledge.) Sherrill, Inc. is also planning to add an additional 10 to 20 jobs at its Greensboro, North Carolina, distribution and production facility. Sherrill’s President and CEO Tripp Wyckoff said, “There were many questions about what would happen to Sterling after our acquisition of the company in early July. By signing this pledge, we hope our end consumers can see that we are committed to keeping jobs in Maine and growing this amazing brand."
  • Executive director search update: Outdoor Industry Association's new Board Chair Nora Stowell writes, "Amy Roberts’s departure is a big loss for the organization and the industry. She has been such a steady and respected leader over the past four years during some tumultuous times...To continue this great work, we have enlisted a highly respected and proven executive search firm to help us search for a new executive director." Read her full letter here.
  • Outdoor Media Summit, the professional conference for outdoor media and marketers, is taking place from April 21 to 23, 2020, in Estes Park, Colorado. The top media (editors, freelancers, podcasters, vloggers and social influencers) and top marketers (brands, DMOs, PR agencies, marketing agencies and ad/software platforms) gather to learn best practices in digital publishing. The conference has sold out four years straight and is expected to sell out again. Questions? Email Yoon Kim at
  • Rent Jimmy Chin's campervan: The world-renowned photographer, filmmaker, and alpinist recently listed his Chevy Express on Turo, a peer-to-peer car sharing marketplace. Chin lived in the van while filming Free Solo. The van is available for 29 days beginning today and is based in Chin's home of Jackson, Wyoming.
  • Skip ski traffic: The Colorado Department of Transportation is expanding its regional bus network with service from Denver to ski areas, including possibly Copper Mountain, the setting of the SIA x WWSRA On Snow Demo.
  • Environmental protectors: Officials at Glacier National Park had the best response to tourists that were reportedly whacking golf balls off the landmark Going-to-the-Sun Road during a traffic delay. The incident is under investigation.
  • Test your IQ: Speaking of parent companies, have you taken our Outdoor Industry IQ quiz? If you ace it, you could win a prize.