Demo Days

After a six-year hiatus, the On-Snow Demo by Snowsports Industries America (SIA) and WWSRA will return to Winter Park Resort in Colorado for the event next February. So far, 1,000 retailers from 39 states and six countries are confirmed for the largest national and international ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com More jobs: Sterling Rope Company and Sherrill, Inc. signed the U.S. Department of Interior’s “Pledge to America’s Workers” with the goal of adding 20 to 30 ...read more

While hauling his luggage out the door, Eric Derflinger ticks off each item from his mental packing list. Jackets, pants, and gloves? Check, check, check. Skis and poles? A split second of panic, then he remembers he’s renting this time around. Old habits are hard to break. A ...read more

Test the newest skis. Try the latest goggles and helmets. Sing karaoke. These are just a few of the things you'll be able to do during the 2019 On-Snow Demo, hosted by Snowsports Industries America (SIA) and Western Winter Sports Representatives Association (WWSRA). The demo days ...read more

Take everything you see on the showroom floor to the slopes. This year, Copper Mountain Resort is the backdrop of the On-Snow Demo on Feb. 4 and 5. After polling its members and the industry, Snowsports Industries America (SIA) and Western Winter Sports Representatives ...read more

Come next January, Colorado's Copper Mountain will be bustling with retailers, reps, media and brands on the Monday and Tuesday after the gathering in Denver for Outdoor Retailer + Snow Show. Today, Snowsports Industries America (SIA), the non-profit trade association for the ...read more

"Do you have a boat?” Eric “Hende” Henderson asks me. He’s the owner and founder of Meteorite PR, and the mastermind behind what seems at first blush like a hare-brained idea: packraft to OR.  I shake my head. He reaches inside the doorway of evo, a Denver retail shop providing ...read more

Forget idyllic reservoirs and hour-long drives. This year's Demo Experience took the pre-show trials to Confluence Park in the heart of the city to highlight all the ways that outdoor and urban get together. The overwhelming message? The outdoors are bigger and more inclusive ...read more

With temps in the 80s, it was a good day to be by the water in Denver during Demo Day, themed "Urban Adventures." Brands showed off gear in paddle, running/trail running, overland, camping, climbing, technology, fly fishing, and more. We want to know: Did you take full advantage ...read more

1. The "Urban Adventures" Demo Experience 9 a.m. to 4 p.m. at the Confluence and Commons Parks: Try before you buy at the demo day set in a new urban environment along the Cherry Creek and South Platte River, within walking, biking, and free shuttle distance from all points ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? We've created a new form where you can submit tips and story ideas. The countdown to Outdoor Retailer Summer Market 2018 has begun. Dive into the show before it begins by reading The Daily Pre-Show ...read more

Snowsports Industries America (SIA) wants to know from suppliers, retailers, media, and other attendees the next best dates for on-snow demo dates in 2019. Traditionally, the demo day is held the two days immediately following the Snow Show. But because the newly-combined ...read more