Innovation Project | Elevation Sierra Adventure Essentials

Author:
Updated:
Original:

In The Innovation Project Episode 15, Elevation Sierra Outdoors' Jon Turner highlights the necessity of good customer service, especially for smaller shops.

** To watch more episodes of The Innovation Project, click here.

Who says small shops can't have it all? Jon Turner of Elevation Sierra Adventure Essentials has found a winning formula: "In order for a shop like ours to exist, our position is customer service," he said. "We don't want salespeople, we want consultants."

To be more specific, consultants who go the extra mile. For example, Turner once brought 11 pairs of boots to a customer after hours and did a fitting on their front porch. His reasoning? "They needed it and they brought me a good beer."

According to Turner, customers come to him for help "from the lowest level to the highest peaks," and his climbing- and backpacking-focused store needs to be constantly changing to keep up with that.

Having an inventory that's quick to adapt and above-and-beyond customer service can make even the smallest retailers seem big.

Check out the rest of our Innovation Project videos here.

Innovation project sponsored by Marmot

Related

eoinmoosejaw

The Innovation Project: Moosejaw, Episode 4

Episode 4 of The Innovation Project: CEO Eoin Comerford, of Moosejaw ** To watch more episodes of The Innovation Project, click here. Moosejaw opened its first store in Keego Harbor, Michigan, in 1992, and started its website in 1995. The small staff "didn't check to see if an ...read more

SNEWS Innovation Series: Teaser

Introducing The Innovation Project

Welcome to The Innovation Project, presented by Marmot and Mountain Hardwear, which highlights our nation's best outdoor retail shops. Check out this two-minute glimpse of what’s to come in our original, two-part video series: Insights, revelations, and candid opinions from 17 of ...read more

bakcountrynorththumb

Innovation Project | Backcountry North

** To watch more episodes of The Innovation Project, click here. If Backcountry North's Tracy Mayer has anything to say about it, brick and mortar specialty retail isn't going anywhere. "Part of the fun and the experience of that travel or adventure or trip is coming into a ...read more

SNEWS April Editor's Note

Innovation Project | Alpenglow Sports

For Alpenglow Sports owner Brendan Madigan, "sharing the stoke" is as important to his business as the bottom line. ** To watch more episodes of The Innovation Project, click here. "I think people derive happiness, not from things, but from experiences and relationships," he ...read more

Slide11 (1)

Innovation Project | Black Creek Outfitters

** To watch more episodes of The Innovation Project, click here. For Black Creek Outfitters's Joe Butler, the experience that comes with his shop is even more important than the shop itself, and he's taken extra steps to make sure his customers get what they need. The store ...read more