Talking diversity with Latino Outdoors founder José González

What can the outdoor industry do to better engage communities of color?
Author:
Publish date:

Writer James Edward Mills of The Joy Trip Project sat down with Latino Outdoors founder José González at Outdoor Retailer Snow Show to explore this question. They talk about the state of diversity and inclusivity in the outdoors, why exposure is not the right way to pay ambassadors of color, and the goal of González's organization.

Related

Rue Mapp headshot with The North Face logo

Rue Mapp's path to the outdoors

Hailing from Oakland, California, Rue Mapp sheds light on her journey to founding Outdoor Afro, a non-profit organization that aims to connect black people nationwide to the outdoor experience. The video is part of The North Face's Mentors series. In summary, Mapp is amazing and ...read more

Diversity Equity Inclusion |  Young people of color gathered at Brooklyn Boulders Headquarters in Denver to celebrate diversity and inclusion during the Winter Outdoor Retailer Show

The new Diversity Pledge

For almost a decade, industry professionals have wrung their hands over issues of diversity in outdoor recreation. Data from the 2010 U.S. Census formally revealed a demographic reality that many suspected, but few believed to be inevitable. The population is shifting. As ...read more

Jeff and Justin Wiguna

"Diversity breeds innovation."

Diversifying the outdoor industry is critical, says Jeff Wiguna—not only to sell more gear, but ultimately to expand the reach of its environmentally friendly, sustainable, and healthy-living philosophies. That’s the goal for Wiguna’s newly established Outdoor Diversity ...read more