Yoon Kim

Let’s celebrate digital media. The Outdoor Media Awards developed out of a desire to celebrate digital journalism in an age where outdoor media producers face new challenges that threaten the integrity of reporting. Despite these challenges, publications, editors, and authors in ...read more

Ah, the week after Labor Day. The fall equinox is only two weeks away meaning it’s time to start thinking about what’s really important: holiday retail planning. Yes, Labor Day is the unofficial end of summer meaning you’ve started seeing more college football merchandising, ...read more

When I first set foot at the Outdoor Retailer show in 2011, I wore a gold pin-striped suit, a preppy yellow tie, and a slightly oversized overcoat that was passed down from my grandfather. My loneliness was only surpassed by awkwardness, walking around in a sea of plaid, ...read more

Planning around today’s fickle consumer can be as frustrating as business planning around today’s political environment. Add in shifting climate and weather patterns that make holiday planning more like closeout planning, throw in a dash of digital retail disruption, mix a few ...read more

Every year, the world of e-commerce produces new statistics and trends that show how the internet is continuing to disrupt traditional retail. Internet Retailer Convention and Exhibition, the largest e-commerce trade show in the world, is an event dedicated to unveiling these ...read more

This year’s Outdoor Blogger Summit includes three themes: “Creation, Amplification, and Monetization.” Sessions will revolve around driving traffic, working with brands, growing SEO and social media. OBS speakers include technology leaders from Google and Tempest Media, as well ...read more

Reconstructing your ecommerce site on a different web platform is a daunting task. It’s expensive, time consuming and downright risky. If today’s customers didn’t demand great ecommerce experiences, I’d say just skip this process altogether and that’d be one less article you’d ...read more

Last week, 19 speakers and nearly 300 industry leaders gathered in Asheville, N.C. to be educated on the latest growth opportunities in the outdoor industry. OIA Rendezvous is the annual leadership forum where executives from outdoor companies strategize on the future of the ...read more

On Wednesday, SNEWS brought you a primer on content marketing — what it is, and why it's important for businesses in the outdoor, yoga and fitness markets. We also teased you with the top two tips included here. Now we're ready to share all 11 of our key recommendations on the ...read more

Internet Retailer Conference and Exhibition (IRCE), held in Chicago once a year, is the world’s largest e-commerce event dedicated to everything online retail. Representing 5.8 percent of all retail sales in 2013, e-commerce sales grew 16.9 percent for the year to reach 263 ...read more

The road to inclusivity is an abstract one. While the outdoor industry has metrics to measure waterproofness, durability or even how “green” a product is, there’s no score that endorses a company’s inclusive-ness (at least that we know of). It’s a tricky play that can, and ...read more

Throughout the next month, SNEWS will recap its coverage of Outdoor Retailer Winter Market 2014 with select stories from the O.R. Daily we published at the show Jan. 21 – 25. It’s an opportunity for you to catch up on stories you might have missed in O.R.D., and for us to update ...read more

Last week, the Search Agency released a study ranking the 100 largest multichannel retailers (defined by retailers with both a brick and mortar and ecommerce presence) by best mobile experience. None other than outdoor industry giant, REI sat in the top spot followed by names ...read more