Understanding the "rabbit holes" around fair trade

Patagonia breaks down fair trade practices in the outdoor industry.
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During Outdoor Retailer Snow Show, Reporter Ronald Griswell sat down with Patagonia's J.J. Huggins to talk about fair trade, from breaking down its meaning to the certification process to getting more brands to commit to higher standards. The leader in fair trade started in 2014 with its yoga line and Huggins says the investment in working with certified cut-and-sew factories is worth ensuring their workers are treated fairly.


mountain of storms

Mountain of Storms' 50th anniversary

The year was 1968 in California. A group of five friends who called themselves the Fun Hogs—Yvon Chouinard, Doug Tompkins, Dick Dorworth, Chris Jones, and Lito Tejada-Flores—crammed into an old van and surfed, skied, and climbed their way south toward Patagonia in South America. ...read more