Outdoor Retailer is the place to see, be seen, make connections, and generate buzz. And for emerging non-profit groups, buzz is what leads to action.
Craghoppers, the UK-based adventure travel clothing company, wants to help emerging nonprofits grow. At Outdoor Retailer Summer Market, the company has chosen to use its booth space to work with four groups doing good work—and looking to create a buzz within our industry.
“Under new leadership and vision, we are planning a dramatic relaunch of the brand at Outdoor Retailer this November,” said newly appointed President Dennis Randall, who most recently was the Global VP of Marketing for Mountain Hardwear. “So we decided to open up our summer booth space to help spread the word about some groups that we support.”
It’s a way to pay it forward to cause-based emerging companies, continue supporting the OR show, and give themselves time to hone the product line and marketing message for a re-boot at the November Winter Market.
“As a sign of our commitment to the outdoor industry and even more importantly the nonprofits who do amazing work within it, we’ve decided to open up our summer booth to allow non-profit partners the chance to tell their story and garner more attention for their cause,” says Randall.
Artist Latasha Dunston will be on hand to spread the messages of these four non-profits through the power of art. Using chalk, she will create a series highlighting each organization’s mission and connection to the outdoors.
The Craghoppers booth will feature a lounge and meeting area with free coffee and snacks. Outdoor Retailer attendees are encouraged to stop by to get to know these nonprofits and enjoy a caffeinated pick-me-up between meetings.
Here are the four nonprofit companies that will be featured at the Craghoppers booth (#53072-UL). Stop by, get to know them, and support their causes!
Native Women’s Wilderness
Native Women’s Wilderness was born from a desire to raise the voices of Native women in the outdoor industry and encourage healthy outdoor lifestyles while providing education on ancestral lands and their people. Founder Jaylyn Gough is part of an all-women Indigenous team planning to hike Nuumu Poyo trail, an ancestral trade route commonly know as the John Muir Trail, this August.
Rainforest Connection (RFCx) is a platform that creates real-time acoustic monitoring systems for those seeking an end to illegal deforestation. They believe that protecting trees is the first and quintessential step to protecting rainforests.
Hike It Baby
From birth to school age, Hike It Baby is passionate about building communities that support getting families outside. Founded in 2013 by Shanti Hodges, this non-profit focuses on values like “leave no family behind,” respecting nature, and being free of judgment. The group currently has over 300 branches, serving 180,000 families, with over two thousand monthly hikes.
Utah Dine Bikeyah
If you’ve ever heard the words “Protect Bears Ears,” you likely already know Utah Dine Bikeyah. This Native American-led grassroots organization is dedicated to promoting the healing of people and the earth through conservation of cultural lands. UDB also supports Navajo, Hopi, Zuni, Ute Mountain Ute, and Uintah Ouray Ute tribes in the unified Native work to protect Bears Ears.