Patagonia joins Plastic Impact Alliance, now 153 companies strong - SNEWS
Plastic Impact Alliance logo--black, red, white

Forming the Plastic Impact Alliance with our friends at Catapult Creative Labs has made us all the more aware of our plastic use—reusable water bottles and thermoses line our desks and bamboo cutlery and silicone snack bags fill our lunch bags. Even more than before, we think differently about what we put in the trash and recycle bins. 

Just this week, Patagonia joined the Alliance with plans to take their commitment a step further and inspire others to do the same. The brand "in business to save our home planet" is bringing an auditor to the show to track waste during the booth build and throughout the three-day event, with a goal of eliminating single-use plastic and reducing waste even more at the next show in November. They plan to share what they learn with the rest of the industry in the spirit of collaboration. Outdoor Retailer is also supportive of the initiative.

Who makes your go-to water bottle? Vote here and remember to use it and bring it to the show.

As of today, more than 630 individuals and 153 outdoor companies are dedicated to being mindful and proactive about their use of plastic and other single-use items at the Summer Market, replacing single-use with reusable and prioritizing reduce and reuse before recycle. They have pledged to have their employees sign the Plastic Impact Promise, host a water station and/or events without single-use items, bring their own and provide others reusable bottles or cups, and be mindful of waste at the trade show and at their facilities.

Plastic Impact Alliance members as of May 10, 2019

Plastic Impact Alliance members (153) as of May 10, 2019

We have put together a tool kit with information about:

  • Hosting a water station and sustainable event
  • Distributing reusable drinking vessels
  • Sharing about your effort on social media
  • Going beyond Outdoor Retailer
  • And more!

This is an inclusive collaboration and we invite every outdoor brand to join The Alliance. If you support this mission and want to join The Alliance or have any questions, please let us know at


Plastic Impact Alliance members as of April 26, 2019

The Plastic Impact Alliance is now 96 brands strong. Will you join?

Last year, the Super Bowl, one of the largest events in the country with more than 100,000 attendees, sought to keep 90 percent of waste out of landfills and send 10 percent to a waste-to-energy plant. Due to its magnitude, some were skeptical. But they pulled it off. Now, it's more


First retailer joins the Plastic Impact Alliance

Jennifer Anderson, online merchandising manager at Gear Coop, made a promise to herself for 2019: that she'd be more mindful of her plastic waste. She started by seeking reusable plastic shampoo and soap bottles and now she's learning to make bread to avoid the plastic bags that more

Only 1/3 of plastic produced gets recycled.

Attention snow sports companies: The Plastic Impact Alliance wants you!

Single-use plastic awareness and avoidance was a huge theme at Outdoor Retailer Summer Market last June. And, thanks to brands, attendees, and show management committing to the cause, there was a noticeable reduction of plastic on the show floor, plus lots more water stations more

A pile of gross plastic bottles/trash

Plastic Impact Alliance is now more than 200 brands strong

The massive collaborative effort to eliminate single-use plastic from Outdoor Retailer continues to gain steam, with less than two weeks until show time. Of the 200+ members of the Plastic Impact Alliance about 120 of them are exhibitors at OR and will be hosting in-booth water more

YETI water fill station at outdoor retailer summer market 2019

A recap of plastic use at Outdoor Retailer Summer Market

Believe it or not, a zero-waste trade show is within our reach, especially if the industry rallies around the idea in the same way they did to ditch single-use plastic at Outdoor Retailer Summer Market last month in Denver, Colorado. Not only were single-use water bottles few and more

Patagonia booth at Outdoor Retailer with shelves of books, corrugated metal

Patagonia's tracked every aspect of its waste at Outdoor Retailer

Patagonia has used the same booth for trade shows for the last 15 years. You know the one: It's all corrugated metal, wood panels, natural cement floor, and messaging about sustainability. Patagonia is, of course, known as a sustainability leader within the outdoor industry, but more

Plastic littering a bay surrounded by mountains

How to join the Plastic Impact Alliance

We know you're committed to reducing single-use plastic in your daily life. And your company is committed to doing the same. So, what are you waiting for? Join the hundreds of outdoor industry brands by becoming part of the Plastic Impact Alliance, so we can all work together to more

Plastic Impact Alliance members logos: Hydro Flask, Eco Vessell, Jetty, Ultimate Direction, Catapult, The Voice, GoLite, Costa, United By Blue, CamelBak, SNEWS, Stanley, nathan, Adidas Terrex, Klean Kanteen

Brands unite to nix single-use plastic at summer Outdoor Retailer

Truth: Single-use plastic sucks. We all know it. So let’s do something about it at our biggest convergence as an industry: Outdoor Retailer. Minimizing our impact on the planet is central to so many of our brands, yet we consume untold amounts of single-use plastic at our most more

DSCF0380 copy

What to pack to go plastic-free at Outdoor Retailer

You're standing in line for lunch when suddenly, you remember: You forgot your bamboo set of utensils at home so you're going to have to forgo your plastic-free values for the day. If only you had been prepared.  As so many of us prepare to head to Denver next week for Outdoor more