For many new parents, attending Outdoor Retailer comes at a cost: leaving your kiddos behind. But, for Tessa Byars, the PR and communications manager at Patagonia, it was as easy as climbing into the cab of a truck. “Our daughter was six months so my husband joined,” Byars ...read more
This year marks Mountain Hardwear’s 25th anniversary, but that’s not the only major milestone for the brand: With its Spring 2019 line of redesigned and new tents, it becomes the largest player in U.S. tents to completely eliminate toxic fire-retardant chemicals from its ...read more
A customer walks into a store and within seconds of the doorbell warning jingle, the store employees can identify a product to sell this person with a single glance; no conversation required. It almost sounds unbelievable, doesn’t it? According to the Vision Council of America, ...read more
A relative newcomer to the outdoor scene walks into a brick-and-mortar retailer in search of a waterproof jacket to bring on his first big backpacking trip with friends. He finds the gear intimidating and the prices shocking, but thankfully, an educated staff member explains the ...read more
In 1965, the world was a complicated place. Sir Winston Churchill died, Dr. Martin Luther King led thousands of nonviolent protests, and The Beatles descended upon America with a frenzied second USA tour. But, tucked away in a house in a quiet corner of England called Batley, ...read more
A desperate customer who is tired of looking for hiking boots for his hard-to-fit feet walks into an outdoor shop. The bootfitter who greets him gets excited as she hears his plight, because she has a solution. She fits him with a pair of custom-moldable Tecnica boots. He’s never ...read more
