If there's one word industry vets use to describe Bruce Franks, 72, the longtime GM of Asolo USA, it's "legend." Time and again over the last quarter century, Franks reinvigorated the U.S. market for the heritage footwear brand in ways that shaped the company's direction, its ...read more
You may recognize the gear without its brand's logo, you may know the current CEO, but do you know its founder? In this edition of Outdoor Industry IQ, select the mastermind behind the outdoor brand. And if you score a 15/15, don't miss the giveaway at the end. This Outdoor ...read more
In 1965, the world was a complicated place. Sir Winston Churchill died, Dr. Martin Luther King led thousands of nonviolent protests, and The Beatles descended upon America with a frenzied second USA tour. But, tucked away in a house in a quiet corner of England called Batley, ...read more
Outdoor Retailer is the place to see, be seen, make connections, and generate buzz. And for emerging non-profit groups, buzz is what leads to action. Craghoppers, the UK-based adventure travel clothing company, wants to help emerging nonprofits grow. At Outdoor Retailer Summer ...read more
