New People, Same Philosophy: Helle of Norway Announces Third Generation of Ownership

Svein-Erik Helle and Jan Steffen Helle renew 87-year-old heritage knife brand
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Holmedal, Norway – (April 24, 2019) – Helle of Norway has built its legacy of handcrafted, Nordic style knives on stubborn determination and a refusal to compromise. These principles continue to shape the evolution of the brand as third-generation owners, Svein-Erik and Jan Steffen Helle, take the lead at the 87-year-old knife maker.

Since 1932 Helle creates knives for international markets from the small village of Holmedal, on the west coast of Norway. For generations this has been achieved through hard work and harnessing the distinct qualities, lifestyle and identity of Holmedal. Like his grandfather and Helle co-founder, Sigmund Helle, Jan Steffen assumes the role of Production Manager. Jan has worked with metals his entire life. He spent the past five years getting to know every step of the intricate process that goes into making each Helle knife.

“The most exciting thing about working at Helle is being involved in so many processes to create a finished knife,” explains Jan Steffen Helle. “The machinery has lived a long, distinguished life, and over the years has passed through the hands of many skilled craftsmen. This is the heart and soul of Helle knife making. We’ll continue to nurture that tradition, rather than replace it with something else.”

As with his father and grandfather before him, Svein-Erik assumes the role of Managing Director. Svein-Erik grew up with the Helle factory as an important part of his family, but never felt destined to work there. “I did not recognize just how special the company was until I left home and came back ten years later,” he says.

“I enjoy working with people on a global scale, but at first that didn’t come to mind when thinking about a knife factory in rural Norway,” he explains. “Today Helle is a world-renowned brand precisely because of its location and people. It enables us to handcraft knives with a clear identity and sense of quality. I treasure the opportunity to nurture and strengthen that legacy.”

As part of its legacy, the Helle brand and products remain steadfast even in times of change. Former owner and Managing Director, Torodd Helle will continue to support the brand and new ownership in an advisory role. In keeping with tradition, the skill and experience behind the brand is passed on to the next generation.

With the next generation of ownership, Helle of Norway enters exciting times with expanding markets, new products and innovation. These changes will be introduced gradually, based on Helle’s strong foundation in the past, place, people and production. The evolution at Helle will continue in the same tradition that has shaped the brand of quality, identity and individuality.

Stay tuned for new products and company announcements.

About Helle of Norway
Founded in 1932 by brothers Steinar and Sigmund, Helle is a family-owned, world-renowned brand known for producing aesthetically stunning, highly functional knives. Each Helle knife is handcrafted in Holmedal, Norway using natural materials and strict adherence to the art and tradition of Scandinavian knife making. Skilled hands play a major role in Helle's knife production, and each Helle knife takes up to 45 manual processes to complete. By finishing each knife individually, craftsmen bring out the best qualities of Helle's past, place, people and production. The result is a one-of-a-kind knife, worthy of passing down through generations. Please visit www.helle.com to learn more and follow @helleknives on Instagram and Facebook.

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