Webinar: Growing Outdoor Participation…And Your Customer Base

Outdoor Industry Association® Outdoor University Webinar: Growing Outdoor Participation…And Your Customer Base, a live Webinar on May 12, 2010, 2:00 pm - 3:00 pm (MDT).
Author:
Updated:
Original:

Boulder, CO, April 27, 2010 - On Wednesday, May 12, from 2:00 p.m. through 3:00 p.m. (MDT) Outdoor Industry Association® (OIA) will present Growing Outdoor Participation…And Your Customer Base, a live Webinar offering suggestions on how specialty outdoor retailers can engage with their community through events and social outreach initiatives enabling them to grow their customer base and bottom line.

Presented by Mark McKnight, e-commerce and marketing director with Rock/Creek, this Webinar will address:

  • How to engage with customers, on their terms, through live chat, social media, video, events and traditional customer service.
  • How to compete, not necessarily with the big box down the street, but with other priorities vying for customers' time, attention and wallet.
  • How to build lasting relationships with all levels of outdoor enthusiasts, from aspirational to expert.

Mark McKnight leads Rock/Creek's e-commerce channel and oversees marketing and brand management at the growing Chattanooga-based outdoor retailer. His current work involves expanding Rock/Creek's Web presence through new technology initiatives as well as continued public outreach through social media, events and other channels.

Growing Outdoor Participation…And Your Customer Base is part of the 2010 OIA Outdoor University® online workshops which are offered free to OIA members and SNEWS® subscribers and $99 per Webinar for non-members. Pre-registration is required. For complete information on the Outdoor University program, speakers or to register, visit outdoorindustry.org/webinars.

2010 Outdoor University Schedule:

  • Wednesday, May 12, Growing Outdoor Participation...and Your Customer Base
  • Wednesday, June 9, Branching Out Without Losing Your Roots
  • Wednesday, July 14, Converting to a New Point of Sale System
  • Wednesday, August 18, The Evolving Role of the Independent Rep
  • Wednesday, September 8, The Art of Feng Shui in Specialty Retail
  • Wednesday, October 13, Marketing Your Locally Owned Business
  • Wednesday, November 10, How to Form a Key Vendor Marketing Alliance
  • Wednesday, December 8, Working With, Not Against Big Boxes
  • Wednesday, January 12, 2011, Sustainability as a Business Initiative

Outdoor University® is made possible through the generous support of its sponsors: Adventure 16, Alpine Shop, Backwoods, Darby Communications, Midwest Mountaineering, Mountain Gear, outdoor DIVAS, Outdoor Retailer, Pemba Serves, Rock/Creek's, Rutabaga, SNEWS®, What's Up Public Relations and Woolrich.

OIA Outdoor University® is an affiliate of SNEWS® Retail College.

About Outdoor Industry Association

Outdoor Industry Association® (OIA) is a national trade association whose mission is to ensure the growth and success of the outdoor industry. OIA provides trade services for over 4,000 manufacturers, distributors, suppliers, sales representatives and retailers in the outdoor industry. OIA programs include representation in government/legislative affairs, market and social research, business-to-business services and youth outreach initiatives. Educational events include the annual Rendezvous®, Outdoor University®, and the Capitol Summit. Outdoor Industry Association is based in Boulder, Colorado, and is the title sponsor of the Outdoor Retailer tradeshows. For more information go to http://www.outdoorindustry.org or call 303.444.3353.

Related

Webinar: Social Media Campaigns and Online Advertising

Donna Martino Outdoor Industry Association 303.327.3520 dmartino@outdoorindustry.org OIA Outdoor University® Online Session: Tuesday, March 8 Promotional Pros and Legal Pitfalls of Social Media Campaigns and Online Advertising Boulder, CO — March 7, 2011 — On Tuesday, March 8, ...read more

OIA Outdoor University Webinar June 9, 2010: Branching Out Without Los

Boulder, CO, June 1, 2010 - On Wednesday, June 9, from 2:00 p.m. through 3:00 p.m. (MDT) Outdoor Industry Association® (OIA) will present Branching Out Without Losing Your Roots, a live webinar presented by Jennifer Mull, president and CEO of Backwoods and OIA board member. ...read more

Learn How To Market Your Locally Owned Business

BOULDER, CO (Sept. 26, 2010) – On Wednesday, October 13, from 2:00 p.m. through 3:00 p.m. (MDT) Outdoor Industry Association® (OIA) will present Marketing Your Locally Owned Business, a live webinar, led by Rod and Sharon Johnson, owners of Midwest Mountaineering. Started over ...read more

OU2010PromoBox.jpg

OIA Outdoor University: Listen to ‘Growing Outdoor Participation...and Your Customer Base’

Mark McKinght, e-commerce and marketing director for specialty outdoor retailer Rock/Creek, hosted a webinar classroom, “Growing Outdoor Participation...and Your Customer Base,” on May 12, 2010, at 2 p.m. MST. The Outdoor University is an affiliate of the SNEWS® Retail College, ...read more

The Art of Feng Shui in Specialty Retail Webinar 9/8, 2 p.m.

BOULDER, CO (August 24, 2010) – On Wednesday, September 8, from 2:00 p.m. through 3:00 p.m. (MDT) Outdoor Industry Association® (OIA) will present The Art of Feng Shui in Specialty Retail, a live webinar, led by Beth Cochran, owner/founder of What’s Up PR and feng shui ...read more

OIA presents Improving Your Bottom Line Webinar August 5

Improving Your Bottom Line Webinar August 5BOULDER, CO (July 27, 2009) – On Wednesday, August 5, from 2:00 p.m. through 3:00 p.m. (MDT) Outdoor Industry Association (OIA) will present Improving Your Bottom Line, a live Webinar workshop. Using the results of the newly published ...read more

Harnessing Email and E-commerce Webinar Oct 14

Harnessing Email and E-commerce to Drive Holiday Traffic Webinar Set for October 14 BOULDER, CO (September 29, 2009) – On Wednesday, October 14, from 2:00 p.m. through 3:00 p.m. (MDT) Outdoor Industry Association (OIA) will present Harnessing Email and E-commerce to Drive Holiday ...read more

Online Workshop: Sustainability as a Business Initiative

BOULDER, CO (January 5, 2011) – On Wednesday, January 12, from 2:00 p.m. through 3:00 p.m. (MST) Outdoor Industry Association® (OIA) will presentSustainability as a Business Initiative,a live webinar, led by Paul Fish, CEO of Mountain Gear. During the workshop, Paul will share ...read more

Cosmically Cool Ideas for Holiday Promotions Online Training Webinar S

For Immediate Release: Cosmically Cool Ideas for Holiday Promotions Online Training Webinar Set for September 9 BOULDER, CO (August 26, 2009) – On Wednesday, September 9, from 2:00 p.m. through 3:00 p.m. (MDT) Outdoor Industry Association (OIA) will present Cosmically Cool Ideas ...read more