Harnessing Email and E-commerce Webinar Oct 14

On Wednesday, October 14, from 2:00 p.m. through 3:00 p.m. (MDT) Outdoor Industry Association (OIA) will present Harnessing Email and E-commerce to Drive Holiday Traffic, a live Webinar workshop.

Harnessing Email and E-commerce to Drive Holiday Traffic Webinar Set for October 14

BOULDER, CO (September 29, 2009) – On Wednesday, October 14, from 2:00 p.m. through 3:00 p.m. (MDT) Outdoor Industry Association (OIA) will present Harnessing Email and E-commerce to Drive Holiday Traffic,a live Webinar workshop designed to provide retailers with tools to harness the power of internet technology and deliver compelling messages for holiday products and programs.

Presented by Lynn Switanowski of Creative Business Consulting Group, Harnessing Email and E-commerce to Drive Holiday Traffic will cover multiple retailer scenarios:

If the store has a website that sells products, this webinar can help:

·Use affiliate programs to generate traffic to the website

·Link offline and online marketing activities to generate online sales

·Tap into the power of user-generated content to create a compelling, sales-driven website

If the retailer website is a brochure for thestore, retailers will learn how to use it to drive customers to their front door:

·Use the website in tandem with traditional marketing programs to drive sales during the holiday season

·Learn why testimonials on their website can help increase sales and foot traffic to their front door

If they don’t have a website, they will learn to engage in an effective email marketing campaign:

·Get customers' attention by writing a killer subject line

·Create compelling offers and content that inspire and motivate readers to come to their store and purchase

·Create and use segmented customer lists to drive sales

·Learn techniques via other social media tools delivered thru the internet to significantly improve marketing reach.

"While consumers have been conservative this year, rest assured, Christmas WILL come. The question is, how will you spread the word about your products and programs with your marketing budgets being squeezed from all ends?" said Ann Obenchain, vice president of member services and marketing for OIA. 

Harnessing Email and E-commerce to Drive Holiday Traffic is the sixth of nine retail workshops in the 2009 OIA Outdoor University® program. Outdoor University is offered free to OIA members and for $99 per webinar for non members. Pre-registration is required. For complete information on the Outdoor University program, speakers or to register, visit www.outdoorindustry.org

Outdoor University 2009 Schedule

  • Wednesday, October 14 Harnessing email and e-commerce to Drive Holiday Traffic
  • Wednesday, November 11 Turning Shoppers into Buyers 
  • Wednesday, December 9 Maintaining Margin During the Holidays
  • Wednesday, January 13 Managing Consumer Buzz on Social Media

Outdoor University is made possible through the generous support of its sponsors: Outdoor Retailer, JanSport, Woolrich, 3point5.com, The Leisure Trends Group, Alien Truth Communications, Base Camp Communications, Creative Business Consulting Group, Darby Communications, Gluskin Townley Group, Pale Morning Media, The Mann Group, and Redwood Creek.


About Outdoor Industry Association

Outdoor Industry Association® (OIA) is a national trade association whose mission is to ensure the growth and success of the outdoor industry. OIA provides trade services for over 4000 manufacturers, distributors, suppliers, sales representatives and retailers in the outdoor industry. OIA programs include representation in government/legislative affairs, market and social research, business-to-business services and youth outreach initiatives. Educational events include the annual Rendezvous®, Outdoor University®, and the Capitol Summit. Outdoor Industry Association is based in Boulder, Colorado, and is the title sponsor of the Outdoor Retailer tradeshows. For more information go to www.outdoorindustry.org or call 303.444.3353.