OIA Webinar Nov 11: Turning Shoppers into Buyers

Wednesday, November 11, from 2:00 p.m. through 3:00 p.m. (MST) Outdoor Industry Association (OIA) will present Turning Shoppers into Buyers, a live Webinar workshop.
Author:
Updated:
Original:

Turning Shoppers into Buyers Webinar Set for November 11

BOULDER, CO (October 28, 2009) – On Wednesday, November 11, from 2:00 p.m. through 3:00 p.m. (MST) Outdoor Industry Association (OIA) will present Turning Shoppers into Buyers, a live Webinar workshop. This webinar is for retailers who want to take information about what is selling and what their customers are thinking and turn the information into increased sales and greater profits.

Presented by Julia Day with Leisure Trends Group, Turning Shoppers into Buyers is based on millions of transactions and thousands of consumer interviews, Leisure Trends Group has the most robust information in the world on retail customers. They will show:

How to drive traffic

How to make sure retailers have what their customers want and need

How inventory can be reduced while increasing sales

How to incorporate this information into marketing, merchandising, buying and profit plans

"If you want your best customers to buy your products you have to motivate them to shop," said Ann Obenchain, vice president of member services and marketing for OIA. "This timely webinar will assist retailers with great ideas for maximizing profit."

Turning Shoppers into Buyers is the seventh of nine retail workshops in the 2009 OIA Outdoor University® program. Outdoor University is offered free to OIA members and for $99 per webinar for non members. Pre-registration is required. For complete information on the Outdoor University program, speakers or to register, visit www.outdoorindustry.org

Outdoor University 2009 Schedule

•Wednesday, November 11: Turning Shoppers into Buyers
•Wednesday, December 9: Maintaining Margin During the Holidays
•Wednesday, January 13: Managing Consumer Buzz on Social Media

Outdoor University is made possible through the generous support of its sponsors: Outdoor Retailer, JanSport, Woolrich, 3point5.com, The Leisure Trends Group, Alien Truth Communications, Base Camp Communications, Creative Business Consulting Group, Darby Communications, Gluskin Townley Group, Pale Morning Media, The Mann Group, and Redwood Creek.

###
About Outdoor Industry Association
Outdoor Industry Association® (OIA) is a national trade association whose mission is to ensure the growth and success of the outdoor industry. OIA provides trade services for over 4000 manufacturers, distributors, suppliers, sales representatives and retailers in the outdoor industry. OIA programs include representation in government/legislative affairs, market and social research, business-to-business services and youth outreach initiatives. Educational events include the annual Rendezvous®, Outdoor University®, and the Capitol Summit. Outdoor Industry Association is based in Boulder, Colorado, and is the title sponsor of the Outdoor Retailer tradeshows. For more information go to www.outdoorindustry.org or call 303.444.3353.



Related

OIA presents Improving Your Bottom Line Webinar August 5

Improving Your Bottom Line Webinar August 5BOULDER, CO (July 27, 2009) – On Wednesday, August 5, from 2:00 p.m. through 3:00 p.m. (MDT) Outdoor Industry Association (OIA) will present Improving Your Bottom Line, a live Webinar workshop. Using the results of the newly published ...read more

Harnessing Email and E-commerce Webinar Oct 14

Harnessing Email and E-commerce to Drive Holiday Traffic Webinar Set for October 14 BOULDER, CO (September 29, 2009) – On Wednesday, October 14, from 2:00 p.m. through 3:00 p.m. (MDT) Outdoor Industry Association (OIA) will present Harnessing Email and E-commerce to Drive Holiday ...read more

Maintaining Margins through the Holidays Webinar Set for December 9

Maintaining Margins through the Holidays Webinar Set for December 9 BOULDER, CO (November 23, 2009) – On Wednesday, December 9, from 2:00 p.m. through 3:00 p.m. (MST) Outdoor Industry Association (OIA) will present Maintaining Margins through the Holidays,a live Webinar workshop ...read more

Cosmically Cool Ideas for Holiday Promotions Online Training Webinar S

For Immediate Release: Cosmically Cool Ideas for Holiday Promotions Online Training Webinar Set for September 9 BOULDER, CO (August 26, 2009) – On Wednesday, September 9, from 2:00 p.m. through 3:00 p.m. (MDT) Outdoor Industry Association (OIA) will present Cosmically Cool Ideas ...read more

Managing Consumer Buzz on Social Media Webinar Set for January 13

Managing Consumer Buzz on Social Media Webinar Set for January 13 BOULDER, CO (January 5, 2010) – On Wednesday, January 13, 2010 from 2:00 p.m. through 3:00 p.m. (MST) Outdoor Industry Association (OIA) will present Managing Consumer Buzz on Social Media. This live Webinar ...read more

Managing Consumer Buzz on Social Media Webinar Set for January 13

Managing Consumer Buzz on Social Media Webinar Set for January 13 BOULDER, CO (January 5, 2010) – On Wednesday, January 13, 2010 from 2:00 p.m. through 3:00 p.m. (MST) Outdoor Industry Association (OIA) will present Managing Consumer Buzz on Social Media. This live Webinar ...read more

Trends in Outdoor Retail Webinar: Wednesday, July 15

For Immediate Release: Media contact Karen Boe, Media Relations Outdoor Industry Association Mobile: 801.230.5404 Email: kboe@outdoorindustry.org Trends in Outdoor Retail Webinar: Wednesday, July 15 BOULDER, CO (June 30, 2009) –On Wednesday, July 15 at 2:00 p.m. (MDT)Outdoor ...read more

Easy PR Tips for Summer Success Webinar June 10

Easy PR Tips for Summer Success Webinar June 10 BOULDER, CO (May 26, 2009) – On Wednesday, June 10, from 2:00 p.m. through 3:00 p.m. (MDT) Outdoor Industry Association (OIA) will present Easy PR Tips for Summer Successa live Webinar workshop designed to provide retailers with the ...read more

Trends in Outdoor Retail Webinar: Thursday, October 22

Trends in Outdoor Retail Webinar: Thursday, October 22 BOULDER, CO (October 13, 2009)–On Wednesday, October 22 at 2:00 p.m. (MDT)Outdoor Industry Association (OIA) and the Leisure Trends Group (LTG) will present Trends in Outdoor Retail, an in-depth look at both summer and ...read more