For Immediate Release:
Karen Boe, Media Relations
Outdoor Industry Association
Trends in Outdoor Retail Webinar: Wednesday, July 15
BOULDER, CO (June 30, 2009) –On Wednesday, July 15 at 2:00 p.m. (MDT)Outdoor Industry Association (OIA) and the Leisure Trends Group (LTG) will present for Trends in Outdoor Retail, a live Webinar workshop, the third in a series of Webinars in 2009.
“In today's economy, capitalizing on the right trends and maximizing one's return on investment is absolutely vital,” said Ann Obenchain, vice president of member services and marketing for OIA. Using the OIA Topline Outdoor Sales data and the online data mining tool, Scott Jaeger, LTG’s senior retail analyst, will examine existing and emerging trends in all three channels of distribution, just in time to help retailers prepare buying strategies for Outdoor Retailer.
Topics covered in Trends in Outdoor Retail, will include:
- Hot categories and subcategories
- Product and category trends in each channel
- Appealing to family campers, staycationers, and the done in a day crowd
- Average retail price trends across all channels
- How to mine actionable data from the OIA Topline dynamic cube
Trends in Outdoor Retail is free for OIA members and non-members. To register, visit: outdoorindustry.org/webinars.
About Outdoor Industry Association
Outdoor Industry Association® (OIA) is a national trade association whose mission is to ensure the growth and success of the outdoor industry. OIA provides trade services for over 4000 manufacturers, distributors, suppliers, sales representatives and retailers in the outdoor industry. OIA programs include representation in government/legislative affairs, market and social research, business-to-business services and youth outreach initiatives. Educational events include the annual Rendezvous®, Outdoor University®, and the Capitol Summit. Outdoor Industry Association is based in Boulder, Colorado, and is the title sponsor of the Outdoor Retailer tradeshows. For more information go to www.outdoorindustry.org or call 303.444.3353.