OIA presents Improving Your Bottom Line Webinar August 5

Wednesday, August 5, from 2:00 p.m. through 3:00 p.m. (MDT) Outdoor Industry Association (OIA) will present Improving Your Bottom Line, a live Webinar workshop.
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Improving Your Bottom Line Webinar August 5


BOULDER, CO (July 27, 2009) – On Wednesday, August 5, from 2:00 p.m. through 3:00 p.m. (MDT) Outdoor Industry Association (OIA) will present Improving Your Bottom Line, a live Webinar workshop.
Using the results of the newly published 2009 OIA Retail Financial & Operations Benchmarking Report, this webinar will demonstrate how retailers can improve their bottom line while lowering their investments.

Presented by Dr. Al Bates from Profit Planning Group, Improving Your Bottom Line will emphasize two essential concepts: "Planning Profits First" and "Setting Profit Priorities." Webinar attendees will be given specific targets and a road map for reaching those targets.

“By understanding every financial aspect of business, including sales, gross margin, expenses, inventory and accounts receivable, retailers can improve their financial results not just by a little, but by a lot," said Ann Obenchain, vice president of member services and marketing for OIA.

Improving Your Bottom Line is the fourth of nine retail workshops in the 2009 OIA Outdoor University® program. Outdoor University is offered free to OIA members and for $99 per webinar for non members. Pre-registration is required. For complete information on the Outdoor University program, speakers or to register, visit www.outdoorindustry.org

Outdoor University 2009 Schedule

Wednesday, August 5 Improving Your Bottom Line

Wednesday, September 9 Cosmically Cool Ideas for Holiday Promotions

Wednesday, October 14 Harnessing email and e-commerce to Drive Holiday Traffic

Wednesday, November 11 Turning Shoppers into Buyers

Wednesday, December 9 Maintaining Margin During the Holidays

Wednesday, January 13 Managing Consumer Buzz on Social Media

Outdoor University is made possible through the generous support of its sponsors: Outdoor Retailer, JanSport, Woolrich, 3point5.com, The Leisure Trends Group, Alien Truth Communications, Base Camp Communications, Creative Business Consulting Group, Darby Communications, Gluskin Townley Group, Pale Morning Media, The Mann Group, and Redwood Creek.


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About Outdoor Industry Association
Outdoor Industry Association® (OIA) is a national trade association whose mission is to ensure the growth and success of the outdoor industry. OIA provides trade services for over 4000 manufacturers, distributors, suppliers, sales representatives and retailers in the outdoor industry. OIA programs include representation in government/legislative affairs, market and social research, business-to-business services and youth outreach initiatives. Educational events include the annual Rendezvous®, Outdoor University®, and the Capitol Summit. Outdoor Industry Association is based in Boulder, Colorado, and is the title sponsor of the Outdoor Retailer tradeshows. For more information go to www.outdoorindustry.org or call 303.444.3353.

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