Maintaining Margins through the Holidays Webinar Set for December 9

Wednesday, December 9, from 2:00 p.m. through 3:00 p.m. (MST) Outdoor Industry Association (OIA) will present Maintaining Margins through the Holidays, a live Webinar workshop.
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Maintaining Margins through the Holidays Webinar Set for December 9

BOULDER, CO (November 23, 2009) – On Wednesday, December 9, from 2:00 p.m. through 3:00 p.m. (MST) Outdoor Industry Association (OIA) will present Maintaining Margins through the Holidays,a live Webinar workshop that will present recommendations for immediate implementation to assist retailers in maintaining their margins during the holiday shopping season.

Presented by Jay Townley of Gluskin Townley Group, Maintaining Margins through the Holidayswill cover:

§ Weekly reporting

§ A “good-better-best” approach to merchandising and pricing

§ An immediate in-store sign strategy

§ Lifestyle and holiday season display strategies for deployment in 24-hours. 

§ Suggestions for new value “bargains” and “packages”

§ Quick and easy ways to implement staff training and education for add-on sales, closing sales and making their store “sticky.”

"In this economic climate, it is hard enough to maintain your realized gross margins on merchandise during the spring and summer, much less during the holiday shopping season that starts with the dreaded 'Black-Friday,'" said Ann Obenchain, vice president of member services and marketing for OIA. "This webinar is designed to provide recommendations to help retailers remain profitable through the holidays."

Maintaining Margins through the Holidays is the eighth of nine retail workshops in the 2009 OIA Outdoor University® program. Outdoor University is offered free to OIA members and for $99 per webinar for non members. Pre-registration is required. For complete information on the Outdoor University program, speakers or to register, visit www.outdoorindustry.org

Outdoor University 2009 Schedule



  • Wednesday, December 9 Maintaining Margin During the Holidays
  • Wednesday, January 13 Managing Consumer Buzz on Social Media

Outdoor University is made possible through the generous support of its sponsors: Outdoor Retailer, JanSport, Woolrich, 3point5.com, The Leisure Trends Group, Alien Truth Communications, Base Camp Communications, Creative Business Consulting Group, Darby Communications, Gluskin Townley Group, Pale Morning Media, The Mann Group, and Redwood Creek.

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About Outdoor Industry Association

Outdoor Industry Association® (OIA) is a national trade association whose mission is to ensure the growth and success of the outdoor industry. OIA provides trade services for over 4000 manufacturers, distributors, suppliers, sales representatives and retailers in the outdoor industry. OIA programs include representation in government/legislative affairs, market and social research, business-to-business services and youth outreach initiatives. Educational events include the annual Rendezvous®, Outdoor University®, and the Capitol Summit. Outdoor Industry Association is based in Boulder, Colorado, and is the title sponsor of the Outdoor Retailer tradeshows. For more information go to www.outdoorindustry.org or call 303.444.3353.

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