Tune in Every Tuesday to Discover What’s Working Today for Successful Multi-Channel Brands
DURANGO, Colo. - July 20, 2017
Business leaders today are responsible for remodeling their companies to operate profitably in multiple channels – without a blueprint.
With the moving target of consumer preferences, fragile wholesale relationships, and the most significant retail correction in modern history, creating exceptional consumer experiences across multiple-points of entry is both art and science. These are only a handful of the challenges brand leaders are grappling with today.
But in change, there is opportunity.
Verde Strategy’s new Channel Mastery podcast and blog explores new frontiers of opportunity in multi-channel optimization and expansion. Built for business leaders in the outdoor active lifestyle industries, it’s a time-efficient and free resource that will help guide organizations through this unprecedented time of change.
The Channel Mastery podcast offers nationally known experts, downloadable implementation guides and trainings that will bring focus and assist business leaders as they identify and act on the strongest positioning for their brands to not only survive, but thrive, during this transitional time.
“To be successful and profitable in business today, brands must become completely consumer-centric and deliver their target consumer what they want, when they want it and how they want it,” said Kristin Carpenter-Ogden, CEO and founder of Verde Brand Communications and Verde Strategy. “The Channel Mastery podcast and blog will teach brands how to be exceptional in delivering brand experiences across multiple points of entry - online, offline and inline.”
Channel Mastery takes a head-on, solution-driven approach to support leaders and their teams who are tasked with progression, but hamstrung by grandfathered-in budgets, legacy systems and processes, silo’ed divisions, limited time and resource deficits. It also enables listeners to stay on top of the trends, learn from companies and brands outside of our markets, and offers actionable strategies every week.
Channel Mastery’s podcast debuts today with two episodes available for on-demand listening or download. Episode #1 features an interview with Matt Powell, Vice President and Sports Industry Analyst with the NPD Group. Episode #2 is with Tom Asacker, author of five books, Fortune 500 consultant and business change agent.
New episodes and additional content will debut every Tuesday. Episode #3 is on deck for release on July 25, 2017, and features Mike Massey, owner of Massey’s Outfitters and the founder of Locally.com.
The Channel Mastery podcast is available for streaming or download at www.verdestrategy.co, on iTunes, Stitcher, and Google Play. If you’d like to be among the first to learn about each week’s free content opportunity, sign up at on the homepage of our new website: www.verdestrategy.co.
About Verde Strategy
Verde Strategy launched in January 2017 and is the strategic consulting practice of Verde Brand Communications. Verde Strategy is led by Verde Brand Communications founder and CEO, Kristin Carpenter-Ogden, and Verde COO, Chas Fisher. Verde Strategy focuses on sales, marketing, and providing solutions to product and retail challenges, with special emphasis on supporting brands to masterfully expand from mono- to multi-channel. The complex nature of the changing consumer landscape calls for strategic expansion equations that include: product innovation, offering exceptional purchase-pathway experiences, growth of the dealer networks at home and abroad, and transitioning to a multi-point distribution channel model. Verde Strategy’s hand-selected group of market-fluent consultants are here to guide and support you as you grow and lead the transformation in your business in 2017 and beyond. Verde Strategy can propel your brand with thoughtful and practical plans to achieve growt
h and success.
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