Chas Fisher will serve Verde Brand Communications as COO, and Verde Strategy as Co-leader, effective immediately.
“Chas was the very first person to hire me to do brand communications 16 years ago, and since then we’ve become great colleagues, built a friendship, and seen fire and rain together in the outdoor active lifestyle industries,” said Kristin Carpenter-Ogden, founder and CEO of Verde Brand Communications. “I’m very proud to announce that he’ll serve both Verde Brand Communications as our Chief Operating Officer, as well as my partner in Verde Strategy, our strategic consulting practice.”
Aside from being a client of Verde Brand Communications for 13 of the agency’s 16 years, Chas brings a very deep outdoor industry pedigree.
He spent six years working with the National Outdoor Leadership School, leading hundreds of people on mountain expeditions throughout North America. As founder and president of the Bolder Holds/Straight Up climbing hold/wall companies, he played a pivotal role in the explosion of indoor climbing in the United States.
Chas then went on to found Loyal 9 Studios, a creative marketing agency serving the outdoor market, and later took vital leadership roles with La Sportiva, Nikwax and Cascade Designs. He is a board member and committee chair of the American Alpine Club.
As Verde’s COO, Chas brings a unique leadership perspective with his entrepreneurial, corporate and agency experience to the leading brand communications agency in the active outdoor lifestyle markets. In his role with Verde Strategy, Chas brings his years of outdoor entrepreneurial and corporate experience in crafting bold strategies to address the many challenges and opportunities being offered to brands today.
“I am thrilled to be working alongside Kristin to help shepherd Verde into the future during this exciting period of disruption that our industries are experiencing,” said Chas Fisher. “Having already worked closely with Kristin and Verde over the years, solving problems and on-sighting new lines strategically in our businesses together, we’ve built a solid working partnership that makes joining Verde a perfect, natural fit.”
In his off time, Chas remains a die-hard climber, boulderer and backcountry enthusiast.
About Verde Brand Communications:
With offices in Jackson, Wyoming, Durango and Boulder, Colorado, Verde Brand Communications exists to bring expansion to our clients and inspiration to the outdoor active lifestyle consumer. Verde is a full-service brand communications firm offering services in traditional and digital public relations, influencer management, content procurement and marketing, brand strategy, experiential events, marketing, paid media and consulting. Verde powers clients in the passion industries of cycling, outdoor, wintersports, endurance, travel, active lifestyle, craft beer & spirits, consumer electronics and health + wellness markets. For more about Verde Brand Communications, visit: www.verdepr.com. Subscribe to Verde’s Take Me Outdoors podcast series on iTunes.
About Verde Strategy:
Founded by Verde Brand Communications in January 2017, Verde Strategy is a strategic solutions consulting practice that addresses business growth opportunities for companies in the active outdoor lifestyle markets. Led by Verde founder Kristin Carpenter-Ogden and Chas Fisher, Verde Strategy focuses on sales, marketing, product, operations and retail challenges with an unwaivering emphasis on the rapidly evolving multi-channel business landscape.