GREENVILLE, S.C. (April 4, 2012) â€“ Wilderness Systems is teaming up with three major national media outlets for a high-profile angling sponsorship package developed by The Heliconia Press. The much anticipated partnership will showcase the brand's leadership position in the kayak angling community and star well-seasoned Wilderness Systems Pro Staff Director Chad Hoover.
In his network television debut, Knot Right Kayak Fishing, Hoover offers helpful kayak bass fishing secrets, tips, and tricks. Wilderness Systems is a major sponsor of the new three-episode mini-series, which premiered Friday, March 30, on NBC Sports. Viewers can tune in Fridays at 1 p.m. EST for the remainder of the episodes. On the show, Hoover travels around North America in his kayak to pursue a range of different types of bassin' adventures, but the fishing lessons don't stop there.
Starting in July, the World Fishing Network, with Wilderness Systems as title sponsor, will air a full 13-episode run of Kayak Bassin' with Chad Hoover. This show will allow Hoover to spread a wealth of kayak fishing knowledge to an ever-growing kayak angling audience. All episodes will feature Wilderness Systems boats and Adventure Technology paddles.
Wilderness Systems is also proud to continue serving as a major sponsor of Hoover's YouTube channel KayakBassinTV. His popular fishing segments will further engage his online audience as the web-series heads into its second season.
â€œIt was great to work with Heliconia's Executive Director and Producer Ken Whiting and our Pro Staff Captain Chad Hoover on this multi-media project,â€ said Cheri McKenzie, Chief Marketing Officer for Confluence Watersports. â€œThe Wilderness Systems team is dedicated to growing the sport of kayak fishing, and this sponsorship trifecta presented an entertaining opportunity to support and further educate the growing base of anglers, retailers, and fans who have come to love this pastime.â€
For additional information on Chad Hoover and the Wilderness Systems Pro Staff team, please visit www.wildernesssystems.com.
About Wilderness Systems:
Innovative designs tuned for performance, premium outfitting, and superlative quality have aligned Wilderness Systems boats with the most acclaimed paddling experiences in the world. Since 1986, Wilderness Systems has pushed the limits of design and innovation, by refusing to compromise. A Wilderness Systems kayak offers the ultimate in performance and design for the recreational boater to the expedition paddler. Taking that same drive into the angling market, Wilderness Systems fishing kayaks exemplify the ultimate experience for anglers. For the times you can't be on water, experience Wilderness Systems at www.wildernesssystems.com and join the Wildy Community.
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