Verde Brand Communications Names Rachel Gardner as Chief Innovation Officer

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Durango, Colo. (January 8, 2021) - Verde Brand Communications, a full-service brand communications agency focused on the outdoor and active lifestyle markets, announces Rachel Gardner as Chief Innovation Officer (CIO).

Gardner is a digital-marketing executive with lengthy experience pioneering ecommerce and multi-channel marketing campaigns for retailers and brands including evo, Cascade Designs, Zumiez and most recently, Oiselle. She has over two decades of experience in Verde’s focal markets, the active outdoor lifestyle and outdoor recreation industries.


“Rachel is a proven leader with strong experience driving multi-channel marketing and communications success with best-in-class specialty brands and retailers,” said Kristin Carpenter, Founder and CEO of Verde Brand Communications. “She has a consumer-first, multi-channel approach to her work and is laser focused on generating results that surpass client expectations. We’re excited to welcome Rachel to this newly-created executive leadership role at Verde.”

Gardner has worked with Verde in different capacities for four years, most recently leading Verde’s ecommerce practice and the ongoing evolution of the agency’s integrated communications and marketing services.

“Today’s consumer will continue to evolve through and beyond COVID, and Rachel’s leadership in this new role will enable Verde to best position our clients to reach, engage and convert new and existing brand fans with exceptional multi-channel services during this unprecedented time of opportunity,” Carpenter said.

Verde has directed go-to-market strategies, targeted engagement campaigns and events, multi-channel marketing communications and digital strategies for more than 200 brands in the active lifestyle space. The agency celebrates 20 years in 2021.

Learn more about Verde’s SEO-driven media relations, creative content solutions, results-driven digital marketing practices and multi-channel event activations and digital products here.

About Verde Brand Communications
Verde Brand Communications celebrates 20 years of serving the outdoor recreation and active lifestyle markets in 2021. Verde is a specialty brand-focused media relations, digital marketing, experiential events, content, and full-service communications firm, with a team of 20+ practitioners. Verde’s award-winning integrated digital marketing and communications services include: brand strategy and positioning, public relations, experiential events, digital marketing, social media, paid media, YouTube channel management, content creation and corporate social responsibility consulting services. Verde’s consumer-first, results-driven approach catalyzes growth and success for specialty brands and retailers in the outdoor, snowsports, cycling, endurance, active travel, RV, overland, consumer electronics, pet, craft beer and spirits, and lifestyles of health and sustainability (LOHAS) markets. Verde’s success is tied to the passion its team has for the communities, markets, brands and media who they live to serve. Verde has offices in Durango and Boulder, Colorado, and Jackson, Wyoming. For more information, please visit



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