Verde

BEND, Ore. (October 7, 2020) – Helly Hansen today announced a new initiative to support The Conservation Alliance with the launch of its new line of LIFA face masks. All profits from U.S. sales of the new masks will directly support The Conservation Alliance, a coalition of ...read more

STEAMBOAT SPRINGS, Colo. (Aug. 7, 2020) – The Satkiewicz family and close friends, in partnership with the Steamboat Springs Winter Sports Club, today announce the launch of the Mark Satkiewicz Memorial Fund. The fund was created to honor the legacy of Mark Satkiewicz, who passed ...read more

SAN FRANCISCO, Calif. (June 15, 2020) – Royal Robbins and MT Sobek, two companies with a shared heritage of inspiring adventure for 50+ years, announce a partnership that will help inform Royal Robbins’ product innovation and help strengthen the brand’s position as a leader in ...read more

SEATTLE, Wash. (April 2, 2020) - Cascade Designs, Inc. (CDI), parent company of renowned outdoor brands Mountain Safety Research, Therm-a-Rest, Platypus, PackTowl and SealLine, has transitioned its Seattle based factory to manufacture ASTM Level 1 medical masks. The facility will ...read more

BOULDER, Colo. (Jan. 23, 2020) – From ski touring to rock climbing, and trail sports to mountaineering, SCARPA, the leader in high-performance footwear for more than 80 years, will introduce cutting-edge new products across the range of performance mountain sports for Fall ...read more

CARSON CITY, Nev. (Dec. 12, 2019) - Athletic Greens, the ultimate daily all-in-one supplement, announces its partnership with USA Cycling for the upcoming 2020/2021 season. Athletic Greens recently earned certification from NSF International's Certified for Sport® program, making ...read more

Higganum, CT. (October 9, 2019) —GCI Outdoor, Inc. (“GCI Outdoor”), creators of industry leading portable, built-to-last outdoor recreation equipment, announced today that it has filed a Complaint for patent infringement with the U.S. International Trade Commission (“ITC”) ...read more

KENT, Wash. (July 20, 2017) – Raleigh Bicycles unveils its new urban bike collection that continues the Raleigh heritage while complimenting city life. The new Carlton line combines classic, timeless style with great handling, for everything from riding to the corner store, ...read more

Backed by the finest bikes and protection, riders set sights on the California Enduro Series Trysil, Norway (July 13, 2017) The Norwegian-based Sweet Protection, makers of premium mountain bike helmets and apparel, is joining with Marin Bikes to sponsor the Marin Enduro team in ...read more

WATERBURY, Vt. (July 11, 2017) — Vermont State Parks will team up with The Conservation Alliance’s Backyard Collective on Friday, July 14 for a volunteer event at Camp Smith in Little River State Park. Close to 50 volunteers will work on trails building, area cleanup and invasive ...read more

SPOKANE, Wash. (June 26, 2017) – Zenbivy, an innovative, outdoor start-up company focused on bringing you a comfortable night’s sleep in the outdoors, is entering the homestretch of its successful Kickstarter campaign. With just three days to go until the Kickstarter closes on ...read more

Tyler LaMotte, Mary Maliff Elected to Serve; Kirsten Blackburn Hired Bend, Ore., (June 26, 2017) – The Conservation Alliance board elected Tyler LaMotte, vice president of global brand marketing at KEEN, Inc., and Mary Maliff, director at The Forest Group, to serve on the ...read more

King to drive marketing initiatives for Confluence Outdoor’s eight watersport brands Greenville, S.C. (June 21, 2017) – King comes to Confluence from Gaia Herbs where he served as vice president of marketing. During his tenure, he was a catalyst for growth as Gaia nearly doubled ...read more

Conservation groups to host public lands celebrations concurrent with “This Land is Our Land March For Public Lands” BEND, Ore. (June 21, 2017) - The Conservation Alliance awarded five grants to conservation organizations to support “This Land is Our Land” celebrations in Oregon, ...read more

Bend, Ore., (June 22, 2017) — The Conservation Alliance and Adventure Travel Conservation Fund (ATCF) today announce their dual memberships. The pair’s unique partnership allows them to maximize their North American and international fight to conserve natural and cultural ...read more

San Leandro, Calif. (June 20, 2017) – Brooks-Range Mountaineering, maker of high-quality, innovative outdoor equipment has hired John Swartz as regional sales rep in the South Central U.S. Swartz’ territories include New Mexico, Texas, Arizona, Oklahoma, Louisiana, Kansas, and ...read more

BEND, Ore. (June 12, 2017) – Interior Secretary Ryan Zinke today recommended that the boundaries of Bears Ears National Monument be revised. Though his recommendation is short on details, it is clear that Secretary Zinke thinks President Trump should use executive action to ...read more

Solution dyeing, available in Fall/Winter 2017 from Gore, helps reduce water use, decrease carbon emissions. FELDKIRCHEN-WESTERHAM (June 12, 2017) — Stemming from its ongoing commitment to Life Cycle Assessment (LCA) studies and its commitment to deliver the optimal combination ...read more

Revolutionary new outdoor sleeping system that helps you #sleepfreestyle hits the crowdfunding campaign trail to bring the Zenbivy Bed to life. SPOKANE, Wash. (May 31, 2017) – Zenbivy, an innovative, outdoor start-up company focused on bringing you a comfortable night’s sleep in ...read more

In honor of Sterling Team Athlete and AMGA Guide Craig Luebben, Sterling initiates fundraising to help the future generation of guides offset the cost of certification. Biddeford, ME (May 30, 2017) – With a goal of $25,000 by the end of 2018 and $50,000 by 2019, the 10-year ...read more

Bend, Ore., (May 23, 2017) — The Conservation Alliance today welcomes College Outside as its newest member. College Outside is the outdoor industry’s primary connection to the college demographic. Over 200 collegiate outdoor groups use College Outside’s retail site to purchase ...read more

German-based manufacturer of premium POV camera mounts and accessories draws on communications support for growth into the American market Mönchengladbach, Germany (May 24, 2017) – iShoxs, German-based maker of premium mounts and accessories for POV cameras, has retained Verde ...read more

Rep team for SCARPA in New England, Mid-Atlantic earns accolades for strong sales representation. BOULDER, Colo. (May 22, 2017) – SCARPA North America this month named All Mountain Group, its sales agency in the New England and Mid-Atlantic territories, as its Rep Group of the ...read more