Confluence Outdoor Names Todd King Vice President of Marketing

Author:
Publish date:

King to drive marketing initiatives for Confluence Outdoor’s eight watersport brands

Greenville, S.C. (June 21, 2017) – King comes to Confluence from Gaia Herbs where he served as vice president of marketing. During his tenure, he was a catalyst for growth as Gaia nearly doubled sales and was named to Inc.’s 5000 Fastest Growing Companies List.

“Todd has the passion, drive and marketing skill sets to take our brands and consumer engagement to the next level,” said Rich Krause, president and CEO of Confluence Outdoor. “He has significant experience in state-of-the art brand and consumer marketing practices and he knows the space, product and the outdoor consumer well. He has a demonstrated track record of driving brands to new levels and building meaningful consumer brand engagement.”

Prior to Gaia, King served as senior manager of brand marketing, creative and product development for Select Design, a leading brand marketing and merchandising agency. King led significant brand marketing, product and merchandising initiatives for major brands including Teva, Sanuk, Nalgene, Dakine, Keurig, Gallo, Nalgene, Warrior and Google.

King also worked with Burton Corporation for ten years where he rose from product manager for snowboards to business unit director for snowboards. He managed the entire snowboard business and stewarding growth in North America, Europe and Japan. He began his career in the outdoor industry at Perception Kayaks where he was product manager of touring and recreational kayaks. While at Perception, King drove innovation and expanded the reach of recreational and flat water kayaking.

“I’m excited to come on board as the new VP of marketing at Confluence and join a great team,” said King. “Throughout my career, I’ve been fortunate to work with premium brands that inspire great consumer loyalty and deliver top quality products. This continues with Confluence. We have the opportunity to expand the reach of paddle sports, elevate brand experiences and bring innovative new programs to our retail partners. I look forward to parlaying my knowledge of paddle sports and career experience to drive Confluence marketing, outreach and engagement to new levels.”

About Confluence Outdoor®

Confluence Outdoor is the result of the blending of eight unique watersports brands: Wilderness Systems®, Perception®, Dagger®, Mad River Canoe®, Adventure Technology® paddles, Wave Sport®, Harmony® accessories, and Boardworks Surf®. With a full representation of canoes, kayaks, surf and stand up paddle boards, and a wide range of paddlesports accessories—ranging from touring and recreational to high-performance fishing and whitewater products, the Confluence brands can fully outfit paddling enthusiasts throughout all phases of their paddling life. Confluence Outdoor is located in Greenville, S.C. where they are proud to manufacture all of their boats. For more information about the company, visit www.confluenceoutdoor.com

Wilderness Systems · Perception · Dagger · Mad River Canoe

Wave Sport · Harmony · Adventure Technology · Boardworks

MEDIA CONTACT:

Lisa Mullen

Verde Brand Communications

lisa@verdepr.com

970.259.3555

Related

large_a7c1d3d2a31805fd9327c477bf9d55a7

Confluence Outdoor Names Courtney Moore as Director of National Accounts

Moore will lead Confluence Outdoor’s national account team and oversee retail chain business Greenville, S.C. - Oct. 5, 2017 Confluence Outdoor named Courtney Moore Director of National Accounts, where he’ll oversee Confluence Outdoor’s retail chain business. “Courtney’s ...read more

b076a20b-3db7-460e-a7d4-d9f02eca5dba

Confluence Outdoor Names Greg Cattrano Vice President of Sales

Cattrano to drive growth for Confluence Outdoor’s eight watersport brands Greenville, S.C. (June 8, 2017) – Confluence Outdoor announces the appointment of Greg Cattrano as Vice President, Sales. Cattrano comes to Confluence from New Balance’s Warrior & Brine Lacrosse business. ...read more

REI Names Tom Vogl Vice President of Marketing

Recreational Equipment, Inc. (REI), a national retail cooperative providing quality outdoor gear and clothing, has named Tom Vogl as vice president of Marketing. Vogl will oversee all aspects of Marketing for REI including visual merchandising, direct mail and advertising. Vogl ...read more

Todd Ventrola Named Director of Design & Engineering At Confluence Wa

EASLEY, S.C. - Confluence Watersports has hired Todd Ventrola for the newly created position of director, design and engineering. Todd is responsible for integrating the design, engineering and product development departments into a cohesive team that delivers world-class ...read more

Gerber Names Corey Maynard Vice President of Marketing

Portland, OR -- Gerber Legendary Blades, one of the most trusted brands in the outdoor industry, is pleased to announce the promotion of Corey Maynard to the position of Vice President of Marketing. Maynard assumes the role immediately and will continue to be responsible for ...read more

SOG names Wegner as Vice President of Marketing

LYNNWOOD, WASH. - January 8, 2018  SOG® Specialty Knives and Tools has named Jonathan Wegner as their new Vice President of Marketing. Wegner comes aboard just in time to join the SOG team at the 2018 Shooting, Hunting and Outdoor Trade Show being held at the Sands Expo Center ...read more

iShoxs Names Verde Brand Communications as Agency of Record

German-based manufacturer of premium POV camera mounts and accessories draws on communications support for growth into the American market Mönchengladbach, Germany (May 24, 2017) – iShoxs, German-based maker of premium mounts and accessories for POV cameras, has retained Verde ...read more

Confluence Outdoor Announces Leadership Change

Sue Rechner, longtime CEO and president, steps down Greenville, S.C. (February 14, 2017) – Confluence Outdoor announces the appointment of Richard Krause as CEO and president, effective today. Krause was announced as the new leader of Confluence Outdoor following the news that ...read more

original_fbe79c58310a1ad3e0d3e18bd4492e73

bambu Outdoor Launches Into Outdoor Market with Functional & Beautiful USDA-Certified Organic Cookware

Made from certified, organically-grown bamboo and other sustainable materials, Grubware™ collection of outdoor cook and camp wares brings style and purpose to your next adventure. PORTLAND, OR - JUNE 26, 2017 Whether you’re in the frontcountry or backcountry, what you eat with ...read more