Kali Platt

EcoVessel is proud to present a series of new and upgraded products at Outdoor Retailer Summer Market, booth #39019-UL. The redesigned line meets consumer's needs, touting accessibility and leading performance. “EcoVessel started with a single mission: to reduce dependence on ...read more

Doubling down in their home state of California, Sufferfest has officially moved its brewing operations to parent company, Sierra Nevada’s Chico, CA headquarters. The strategic move starts with a major expansion of Sufferfest’s footprint in California, enabled by Sierra Nevada’s ...read more

The Big Sur Marathon Foundation has announced that Sufferfest Beer Company is the new Official Beer Sponsor of the Big Sur International Marathon. The two California companies share values of being purpose-driven and focus on creating experiences that prioritize mission, impact, ...read more

EcoVessel, creator of premium hydration bottles and drinkware, announces that it will close its offices on Earth Day each year and collectively clean up local trails and paths as a company. “We, at EcoVessel, are continually working to leave a positive lasting impression and ...read more

Sufferfest, a functional beer brand brewed by athletes, for athletes, proudly adds professional skier Cody Townsend to its team of sufferers. Townsend is the first skier to join the team. “The energy and enthusiasm Cody brings to skiing and everyday life embodies the Sufferfest ...read more

Sufferfest, the beer brewed by athletes, for athletes, proudly toasts to new regional launches in Oregon and Washington, where it will become widely available through its strengthened partnership with Columbia Distributing. “We’ve had our sights set on Oregon and Washington for ...read more

Boulder, Colo (December 12, 2018) — EcoVessel, creator of premium hydration bottles and drinkware, has announced the addition of a reusable straw set and a bottle brush set to its eco-friendly product line. The set of four reusable straws ($9.95) come equipped with a cleaning ...read more

San Francisco, Calif. (December 11, 2018) — Sufferfest, the beer brewed by athletes, for athletes, proudly names Chris Strain president, effective immediately. Strain hails from the beverage and outdoor sports industries, where he previously held key sales, marketing, and brand ...read more

Ashford, Wash. (November 28, 2018) — Bight Gear, a specialty outdoor apparel brand named after the bend in a climbing rope, today announced the official winners of Project Vertical: Nate Dodge, Amanda Gehrich, Bennett Fisher, and Sarah Lee. The winners will join Bight Gear on an ...read more

San Francisco, Calif. (November 8, 2018) — Sufferfest Beer Co., a functional beer brand brewed by athletes, for athletes, is proud to announce its official title sponsorship of the 2019 Old Man Winter Rally, an iconic run and/or ride race on some of Colorado’s best mixed terrain. ...read more

Boulder, Colo (November 2, 2018) — EcoVessel, creator of premium hydration bottles and drinkware, announces the #LeaveLessOR Pledge, inviting all Outdoor Retailer Winter Market attendees to take a proactive step to minimize and ultimately remove single-use plastic water bottles ...read more

Sufferfest, the functional beer brand brewed by athletes, for athletes, is adding 12oz cans of its popular Taper IPA, Shakeout Blonde, and Flyby Pilsner to its lineup. “Our new short cans are a direct response to our athlete community asking for single-serving sized options,” ...read more

Sufferfest, a functional beer brand brewed by athletes, for athletes, has added professional sport climber Lindsey Tjian to its distinguished team of trail runners, ultra marathoners and obstacle course racers. She is the first climber to join the team. Tjian, a former ...read more

EcoVessel, creator of premium hydration bottles and drinkware, announced its collaboration with Boulder artist, Phil Lewis, for a limited edition collection. A portion of the proceeds will be donated to Water For People, a long established non-profit, whose goal is to provide ...read more

Kitsbow, maker of premium cycling clothing and accessories, announces a unique collaboration with Mechanix Wear, known for their innovative and highly-specific gloves, to launch in 2018. Tapping into the unique styling, materials and attention to detail of Kitsbow, Mechanix Wear ...read more

PETALUMA, Calif. (April 4, 2018) — Kitsbow, maker of premium cycling clothing and accessories, announces that industry veterans Paul Blum and Andrew Herrick have joined the Kitsbow Board of Directors. The two new members join existing members of the board: Zander Nosler, David ...read more

The donation will directly aid in North Bay fire relief PETALUMA, Calif. (November 3, 2017) Kitsbow, Sonoma County based maker of premium cycling clothing and accessories, is donating 50 percent of its total sales from Friday, November 3 to the Redwood Credit Community Fund. The ...read more