The Conservation Alliance Announces Two New Board Members, New Staff

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Tyler LaMotte, Mary Maliff Elected to Serve; Kirsten Blackburn Hired

Bend, Ore., (June 26, 2017) – The Conservation Alliance board elected Tyler LaMotte, vice president of global brand marketing at KEEN, Inc., and Mary Maliff, director at The Forest Group, to serve on the organization’s board of directors. The board of directors elected LaMotte to fill an unexpected vacancy. They elected Maliff during an annual board election.

Tyler and Mary bring exciting, fresh blood to The Conservation Alliance,” said John Sterling, executive director of The Conservation Alliance. “We will benefit from the broad range of experience that they bring to the table.”

In addition to the new board members, The Conservation Alliance named Kirsten Blackburn its new advocacy program manager. Blackburn previously worked at KEEN, Inc. where she played a lead role in the company’s Live Monumental campaign. She also served on The Conservation Alliance board. In her new role, Blackburn will lead The Conservation Alliance’s efforts to educate and engage member companies on public lands issues.

“We didn’t have to look far to find the perfect fit for our new advocacy position,” said Sterling. “Kirsten’s experience at KEEN gave her a strong understanding of how to bring business voices to bear on important conservation issues.”

These additions to the staff and board come at a time when America’s public lands are threatened by proposals by the Trump Administration and members of Congress to undermine long-standing protections for our special wild places.

“We are fortunate to operate in an industry that cherishes our wildlands and rivers, and to work with talented people like Tyler, Mary, and Kirsten who are so committed to our mission,” said Sterling.

About The Conservation Alliance:

The Conservation Alliance is an organization of like-minded businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas. Membership in the Alliance is open to all companies who care about protecting our most threatened wild places for habitat and outdoor recreation. Since its inception in 1989, The Conservation Alliance has contributed more than $18 million, awarded 552 grants, helped to protect more than 50 million acres of wildlands; protect 2,991 miles of rivers; stop or remove 29 dams; designate five marine reserves; and purchase 12 climbing areas. For complete information on The Conservation Alliance, see: www.conservationalliance.com.

Media Contact:

Christina Erb LoVullo

Verde Brand Communications

christina@verdepr.com

319.310.1415

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