Adventure Travel Conservation Fund and Conservation Alliance Announce Dual Memberships

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Bend, Ore., (June 22, 2017) The Conservation Alliance and Adventure Travel Conservation Fund (ATCF) today announce their dual memberships. The pair’s unique partnership allows them to maximize their North American and international fight to conserve natural and cultural resources.

The ATCF provides funding, connections and puts an international spotlight on projects that protect the cultural and natural resources that underpin the adventure tourism industry. The non-profit directly funds local projects engaged in the conservation of unique natural and cultural resources of adventure travel destinations.

“We are thrilled to welcome the Conservation Alliance on board as a member of the ATCF,” said Soraya Shattuck, executive director of ATCF. “The Conservation Alliance has been a presence in outdoor industry trade for over twenty-five years, funding projects and serving as a strong advocate for the permanent protection of wild places within North America. With their involvement as a member of the ATCF, we're excited to extend similar types of conservation impacts internationally.

This new partnership will continue to help support and bolster The Conservation Alliance’s efforts to fund conservation organizations working to protect North America’s last wild spaces. Through the support of Conservation Alliance member companies, the organization has helped protect 50 million acres, 2,991 river miles, removed or halted 29 dams, purchased 12 climbing areas and designated five marine reserves.

“We are excited to welcome Adventure Travel Conservation Fund to The Conservation Alliance membership,” said John Sterling, executive director of The Conservation Alliance. “Our organizations share a common goal of protecting the places we love to play, recreate and travel; and we are looking forward to a strong partnership.”

About The Conservation Alliance:

The Conservation Alliance is an organization of like-minded businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas. Membership in the Alliance is open to all companies who care about protecting our most threatened wild places for habitat and outdoor recreation. Since its inception in 1989, The Conservation Alliance has contributed more than $18 million, awarded 552 grants, helped to protect more than 50 million acres of wildlands; protect 2,991 miles of rivers; stop or remove 29 dams; designate five marine reserves; and purchase 12 climbing areas. For complete information on The Conservation Alliance, see:

About Adventure Travel Conservation Fund

The Adventure Travel Conservation Fund (ATCF) consists of over forty leading adventure travel and outdoor industry organizations dedicated to protecting threatened communities, cultures and wildplaces throughout the world. The ATCF is a nonprofit that provides funding, connections and spotlight on grassroots international projects which protect the cultural and natural resources that underpin the adventure tourism industry. With funds generated from organizations within the travel and outdoor industry, one hundred percent of membership dues are given directly to support grassroot conservation projects around the world. The ATCF’s mission is to directly fund local projects engaged in the conservation of the unique natural and cultural resources of adventure travel destinations.

Media Contact:

Christina Erb LoVullo

Verde Brand Communications



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