Vasque is proud to be the recipient of one of the most prestigious awards in the outdoor industry, the Backpacker Magazine Editor’s Choice Snow Award, for its new insulated boot, the Snow Junkie. Built on the successful Perpetuum last for a great all around fit, the Snow Junkie is part of Vasque’s 2012 debut of performance insulated footwear styles that are now available at retail.
“We are excited that the Snow Junkie performed outstandingly when put through rigorous testing by the Backpacker Magazine crew,” says Chris Miller, Vasque Sales Manager. “The Snow Junkie is ideal for snowshoeing or hiking on your favorite trails when snowy conditions abound.”
To win this prestigious award, Vasque’s Snow Junkie went through extensive field testing by the editors from Backpacker. By testing many different boots, the team at Backpacker ensures that the winner of this distinguished award meets the guiding principles behind the magazine’s program: gear that is of real value to the readers of Backpacker magazine, who are very active, long-term outdoor enthusiasts.
The Snow Junkie is the winter cousin to the top selling Vasque Mindbender trail running shoe. Insulated with 200 grams of 3M™ Thinsulate™ Ultra encased in a coated nylon diamond rip stop fabric upper and more room in the toe box, this lightweight boot offers extra warmth on colder days. An UltraDry waterproofing membrane and a D-Ring for gaiter compatibility mean the Snow Junkie will keep active feet warm and dry in the gnarliest of conditions.
“There’s no other magazine or website that conducts in-depth field-testing as vigorously or impartially as the crew led by Gear Editor Kristin Hostetter,” says Backpacker Editor-in-Chief Jon Dorn. “With a core team that has several centuries of combined trail time and expertise in every backcountry discipline, Kristin puts products through an unprecedented level of real-world abuse in every terrain and weather imaginable, including snow and ice. Because of that, extending the coveted Editors’ Choice Awards to account for the winter season allows us to lead consumers to even more products that show best-in-class performance.”
For more information please contact Angie Houck at firstname.lastname@example.org.
Vasque is a performance based outdoor footwear brand rich in heritage and deeply rooted in the outdoors.Owned and operated by the Red Wing Shoe Company, Red Wing, MN, the brand was created in 1966 by the company’s chairman; William D Sweasy.Today, just as Mr. Sweasy did some 45 plus years ago, Vasque understands the outdoors is a state of mind. It is this understanding that motivates Vasque to focus on fit and world-class performance in every purpose-built backpacking, hiking and trail running shoe they create. Vasque’s authentic footwear is designed and built to withstand harsh conditions, rugged wear and the tests of time while delivering the best fit and all-day comfort on the trail.www.vasque.com