adidas Outdoor Wins Backpacker Editors' Choice Snow Award

adidas Outdoor has been honored as a recipient of a 2011 Backpacker magazine Editors’ Choice Snow Award, the most prestigious award in the outdoor industry.
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adidas Outdoor has been honored as a recipient of a 2011 Backpacker magazine Editors' Choice Snow Award, the most prestigious award in the outdoor industry, given annually to products in recognition of their outstanding innovation in design, materials and/or performance.

Backpacker Editor-In-Chief Jonathan Dorn and his staff of editors and testers presented adidas Outdoor and its Terrex Conrax CP, a highly technical winter boot featuring a waterproof CLIMAPROOF® membrane and PrimaLoft insulation, with the award at the annual Outdoor Retailer Summer Market in Salt Lake City, Utah on Thursday, August 4, 2011.

In total, nine manufacturers were honored as recipients of the first-ever Editors' Choice Snow Award. Using the same rigorous gear testing practices as the annual Editors' Choice Awards announced in the spring, the Editors' Choice Snow Awards are a prestigious honor in the outdoor industry, given to cold-weather season products in recognition of their outstanding innovation in design, materials and performance.

Backpacker Editor-In-Chief, Jonathan Dorn and his staff formally presented the awards on August 4th, the first morning of the Outdoor Retailer Summer Market in Salt Lake City. This year's winners include: Soto's Muka Liquid Fuel Stove; Outdoor Research's Sensor Gloves; La Sportiva's GT Ski and RT Bindings; Dynafit's TLT5 Mountain Boot; Beyond's RoughRider Pants; Mammut's Felstrum Half-Zip Jacket; Therm-a-Rest's NeoAir All Season; Adidas' Terrex Conrax CP; and Karakorum's Split 30 Bindings.

“There's no other magazine or website that conducts in-depth field-testing as vigorously or impartially as the crew led by Gear Editor Kristin Hostetter,” says Backpacker Editor-in-Chief Jon Dorn. “With a core team that has several centuries of combined trail time and expertise in every backcountry discipline, Kristin puts products through an unprecedented level of real-world abuse in every terrain and weather imaginable, including snow and ice. Because of that, extending the coveted Editors' Choice Awards to account for the winter season allows us to lead consumers to even more products that show best-in-class performance.”

“Since planning the launch of this line in the U.S. for fall 2011, adidas Outdoor has focused on providing retailers with a wide range of product, featuring quality workmanship and performance design that speaks to the new generation of outdoor athletes. The fact that a style from our debut collection has been recognized by Backpacker magazine with this award is quite an honor,” said Greg Thomsen, managing director for adidas Outdoor. “We are deeply committed to the outdoor community and look forward to a long history of many more award-worthy products, recognized by both the industry and our consumers.”

The Backpacker Editors' Choice Snow Awards are the seal of approval that can help put an outdoor company or product on the proverbial map. At this year's summer Outdoor Retailer show, retail buyers can use the awards announcements as a must-buy shopping list, knowing that their customers will be asking for these products in the fall and winter.

All winners must excel under extensive field-testing conducted by Backpacker's team of editors, who take hundreds of new products every year into the backcountry to put them to the test. This rigorous process ensures that the performance of the winners is truly worthy of distinction and meets the guiding principle
behind the program: gear that is of real value to the readers of Backpacker magazine, who are very active, long-term outdoor enthusiasts.

The complete list of Backpacker 2011 Editors' Choice Snow Award winners will be officially announced to the general public in the magazine's Fall Gear Guide issue, on newsstands October 19th.

About Backpacker:
Backpacker (www.backpacker.com) brings the outdoors straight to the reader's doorstep, inspiring and enabling them to go more places and enjoy nature more often. The authority on active adventure, Backpacker is the world's first GPS-enabled magazine and website, and the only outdoor media whose editors personally test the hiking trails, camping gear, and survival tips they publish. Backpacker's Editors' Choice Awards, an industry honor recognizing design, feature and product innovation has become the gold standard against which all other outdoor-industry awards are measured. And the magazine recently launched mobile media applications that allow users to text-message hiking maps and directions to their phones. In the last four years, Backpacker has won five National Magazine Awards, the publishing industry's highest honor. In 2008, the magazine won the NMA for General Excellence, joining The New Yorker, Mother Jones, GQ, and National Geographic as top winners in their respective size categories. In 2009, it won three awards, including General Excellence Online. Backpacker has also won numerous other print, design, and digital awards, and its writers have been recognized in prestigious contests and best-of-the-year anthologies.

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